Covert Marketing Strategies
Amazing new marketing toolbar answers all your questions!
Have you ever experienced the "isolation" of the Internet and wish there was someone you could turn to for the answer to a burning question you have about marketing online? Sure, you could go to a marketing forum and hope that someone would answer your question, it's a risk we all take, what if no-one wants to help us? Everyone in these forums seems to be concerned only with getting their own questions asked, …never mind helping you out with a quick answer. Now imagine this… you install this free Internet Explorer toolbar and as you're surfing around the web a question comes to you. It might be something simple like… how can I personalize my web pages to increase my response rates? or what's the best autoresponder system? Maybe you have… [Link]
Amazing new marketing toolbar answers all your questions!
Have you ever experienced the "isolation" of the Internet and wish there was someone you could turn to for the answer to a burning question you have about marketing online? Sure, you could go to a marketing forum and hope that someone would answer your question, it's a risk we all take, what if no-one wants to help us? Everyone in these forums seems to be concerned only with getting their own questions asked, …never mind helping you out with a quick answer. Now imagine this… you install this free Internet Explorer toolbar and as you're surfing around the web a question comes to you. It might be something simple like… how can I personalize my web pages to increase my response rates? or what's the best autoresponder system? Maybe you have… [Link]
Don't Call it an E-book!
Terminology greatly affects how people perceive value. Call something a "brochure" and no one will want to pay for it. Call it a "booklet" and it sounds small and insignificant, perhaps worth up to four or five dollars. Call your digital document an "e-book" and people instinctively compare it to tangible books and will pay no more than what they'd pay for something they can pick up at the bookstore. Indeed, according to Angela Adair-Hoy, co-owner of Booklocker.com, the magical price point for e-books is just $8.95. Consider these alternatives. "Special report." In the business world, people will spend much more money for timely business information or instruction when it's called a "special report" than for… [Link]
"How To Make Your Sales Letters Bullet Proof"
By Psychological Sales Letter Specialist (TM) Mike Jezek I'm going to show you in the next few moments how to make your sales letters and direct mail several times more powerful. In fact, what I'm about to emphasize to you may enable you to eat more of your competitors market share. Everytime before you sit down to write your sales letters or direct mail take out a sheet of paper and think of every possible objection your prospect could come up with to avoid buying your product or service. This may take a while and it may seem a pain at first but I assure you that this is incredibly important. After you have come up with every possible reason why your prospects may say no to your offer stop and consider any possible objections that may come up related to your… [Link]
Five Tips for Internet Marketing Success
Do you view your website as an expense or as an investment? Surprisingly, many companies seem to view their website as a necessary cost of doing business, not an opportunity to attract an audience and gain new customers. The following five tips can help transform a non-performing website into an effective sales and marketing tool. 1. Make sure potential customers can find you on the search engines. Most businesses don't take advantage of search engine optimization, but few things on the Internet can be as beneficial. A recent Forrester Research report showed that 80% of web surfers discover the new sites that they visit through search engines. According to iProspect, 85% of web users use search engines to find solutions and vendors. A properly executed search… [Link]
Marketing as a Spiritual Practice II: Unearthing Your Potential
Marketing as we know it is over. Done. Finito. People the world over are bored and spammed to the brink of tears. But there is good news: Theres a better way to connect with precisely those you wish to reach and it works far better than traditional, expensive, gimmick-driven marketing. We call this method Marketing as a Spiritual Practice. Why? Because marketing is actually a process, just like any real spiritual quest. It takes time. There are countless monsters (or at the very least, struggles) at every juncture. We learn our lessons through trying and failing. And despair, it seems, is always just around the corner. But this process teaches us invaluable lessons: Experiencing success and failure shows that you are really trying. True, youll have periods of… [Link]
Five Deadly Small Business Marketing Mistakes
Here are some marketing mistakes that take a heavy toll on small businesses. They have been very harmful to businesses at any stage, but especially harmful for new businesses. 1. Not having a marketing plan. Studies show that having a marketing plan equates to a 24 to 30% improvement in sales over those without a marketing plan. Writing a comprehensive marketing plan takes time, thought, and rethought, they help a business owner to focus on new products and services. A marketing plan will help someone to determine if the product or service will take too much time, energy, or resources to make it a proper addition to the existing array of products and services. 2. Executing "Hit or Miss" marketing techniques. Many entrepreneurs and small business owners… [Link]
High Response Marketing With Low-Cost Postcards
Postcards can drive a huge amount of traffic to your web site, generate a flood of new sales leads or produce a surge in any business activity you want. And you don't have to spend a lot of time or money on them …if you apply these four little-known postcard marketing secrets. Postcard Marketing Secret #1: Keep Your Message Very Brief Don't try to close sales with postcards. You don't have enough space to provide all the information needed to close sales. Instead, briefly state the major benefit(s) you offer to attract the reader's attention. Then focus on motivating them to get more detailed information from a source where you can close sales. For example, send them to your web site or give them a phone number to call. Postcard Marketing Secret #2: Design Your Postcard… [Link]
Sell Big Ticket Items Now! - 1 Simple Step To Keep Your Fears From Holding YOU Back
First, some background on today's topic. I've had a terrible week. Not terrible as in I got nothing done because I did actually get quite a bit done. But man, I struggled. And I didn't even really understand why. I have to admit, most of what I got done happened between Thursday and Sunday. Have you ever had a week like that where you struggled to get things done? Or worse yet, struggled and didn't get anything done? Or maybe it just FELT LIKE you didn't accomplish anything? I hate weeks like that and I rarely feel that way. So why was this week different? At first, I couldn't put my finger on anything specific. Looking back and replaying my week in my mind didn't cause anything to stand out either. In short, nothing really clicked as the cause for the way I was feeling… [Link]
Marketing Miracles - Do They Just Happen?
A simple answer to that is: Yes, Marketing Miracles happen! But, these marketing miracles do not just happen. The process is not instant. It is sequential. It takes planning and the planning requires decision and focus. The decisions must be well thought out and the focus must be spot on. According to most successful marketers, those that write down their goals are more likely to succeed than those that do not. Whether success is from the actual 'writing' of goals or simply 'having' goals is not clear. But what is clear is that 'setting' a goal is a key component of success. Most would not set out to reach a destination without goals much the same one would not plan a trip without a map. Create a set of goals and a system [plan] to follow and use it. Set your goals and… [Link]
3 quick questions from Nitro
Have you ever had any problems taking the first step and "Getting Started" in Internet Marketing? Do you get distracted and go from idea to idea; Is "Focus" A Problem? Would you be more successful if you actually "Followed-Through" on every project you started? If you answered yes to one or all of these questions then "The Nitro Marketing Mindset" may be the answer. Check it out for yourself and see if you could learn anything from Kevin Wilke and Matt Gill of Nitro Marketing. http://mindset.covertmarketingstrategies.com I hope this helps. [Link]
Nitroize your mind
Question: After surveying thousands of people, what are the top 3 skills and abilities that marketers say they need in order to be successful? (They aren't what you think) Answer: 1. Getting Started 2. Focus 3. Follow-Through Would these skills help you to make more money in your business? If so check out "The Nitro Marketing Mindset Preview" http://mindset.covertmarketingstrategies.com Let me know how you get on! [Link]
Marketing Like a Game of Chess
Have you started thinking about your Valentines Day Promotion yet? It may sound like a strange question on the day before Thanksgiving but it really isnt. When scheduling your promotions it is like a game of chess. You should always be thinking at least 3 moves ahead. In this case each "move" should be one month. Therefore you should have been thinking about your Valentines, or February promotions as you fall asleep after your big Turkey dinner. There are a few reasons why you need to have your promotions figured out that early. Getting Promo Out Takes Time. By having it all worked out months in advance you give yourself enough time for the logistics. Getting the concept down, getting artwork put together, printing, and mailing all have to be done and this… [Link]
Marketing Lessons From TVs "The Apprentice"
Can we actually learn a marketing lesson from reality TV? In the case of Donald Trumps The Apprentice Id say we can. Advertising and marketing are creative disciplines. That's one reason I love working in marketing. Finding creative solutions that help clients sell their products and services is a fun way to make a living. Creativity is one of the great things about the marketing industry. But Id argue it can also be its downfall. Too often I see marketers going way too far with their ideas of creativity. In my opinion it is certainly possible to be too creative for your own good. What exactly do I mean by that? Let me share a very public example to explain. My example comes from the reality television show, "The Apprentice." Okay, so I admit it, I LOVE… [Link]
Make More Money with Marketing Metrics
Do you know how effective each of your individual marketing tactics is? Many small business owners market in a vacuum. They spend money on brochures, advertisements and web sites with no real way to tie specific results to specific endeavors. If you are unable to associate leads and sales with the specific marketing efforts that generate them you have no way of knowing what is working as an effective marketing mechanism and what is not. The money you invest in marketing your company is precious. In order for you to maximize your marketing dollars you need to know the results individual marketing efforts generate. When you know the results of your marketing tactics you can make intelligent decisions about how to better allocate your marketing budget. For instance, if… [Link]
Marketing Miracles - Do They Just Happen?
A simple answer to that is: Yes, Marketing Miracles happen! But, these marketing miracles do not just happen. The process is not instant. It is sequential. It takes planning and the planning requires decision and focus. The decisions must be well thought out and the focus must be spot on. According to most successful marketers, those that write down their goals are more likely to succeed than those that do not. Whether success is from the actual 'writing' of goals or simply 'having' goals is not clear. But what is clear is that 'setting' a goal is a key component of success. Most would not set out to reach a destination without goals much the same one would not plan a trip without a map. Create a set of goals and a system [plan] to follow and use it. Set your goals and… [Link]
Marketing Tips - Ten Quick Marketing Actions
It is often difficult to manage to do marketing tasks when you have a busy business or professional practice. Here are 10 ideas each of which take 5 or 10 minutes and can be done between appointments or when you take a break from working on a large project. 1. Call a former client to ask for referrals. Staying in touch with former clients can be a great way to get referral business. Create a list of clients you want to touch base with and call one a day. 2. Send a handwritten note to someone you met at a meeting recently. Handwritten notes stand out from the usual array of junk mail most people receive. 3. Email or call a potential referral source to set up a meeting. Schedule it for lunch or coffee before you start your day. This will get you working on another… [Link]
Laws of Marketing The 10 Immutable
Most marketers believe that anything is achievable if you are energetic, creative or determined enough. But laws of marketing follow laws of business, and if you violate them, you risk your marketing dollars. The conventional answer to all marketing questions is money, which is not true. 1. Law of Leadership its better to be the first than it is to be better. People tend to stick with what theyve got e.g. girlfriend and spouse. 2. Law of Category if you cant be first in a category, set up a new category you can be first in. Prospects are defensive when it comes to brands but they have open minds when it comes to categories because everyone is interested in whats new and not whats better. 3. Law of Mind its better to be the first in the mind than to be the first… [Link]
Do You Know Where Your Marketing Dollars Are Going?
We all know the importance of marketing to increase sales and bring in new business. But, do you honestly know where your marketing dollars are being spent most effectively. Knowing which campaigns are producing the results you want and which are not can make a huge difference in where and how you spend your marketing dollars. There is a diversity of means by which you can advertise your products or services. Classified ads, pay per click, flyers, letters, postcards….the list goes on and on. If you don't track your marketing dollars, you could easily be throwing money away on ineffective advertisements. When you launch any marketing campaign, it is vital to set a time frame in which to monitor the results. Be realistic when doing this. Rome wasn't built in a day… [Link]
Would you like to eliminate your tax nightmare this year and…
How to Eliminate the Tax Nightmare of Your Internet Business AND Claim Every Tax Deduction you are Legally Entitled To Resulting in a Potential Windfall of Tax Savings, I think you are really going to like this. A good friend of mine just shared with me this amazing, inexpensive, software program that as a business consultant and trainer I feel obligated to tell you about. It could save you thousands of dollars every year and make tax time so simple for you - and more importantly, you will finally (and VERY easily) get your records (all of your income and expenses) organized and up to date. Not to mention keeping a lot more of your hard earned money out of Uncle Sam's pocket! Doesn't that sound like a smarter and more profitable way to run your Internet business? It is… [Link]
Do you know the "x-factors"?
This is a common problem on the 'net… and maybe you can relate to it. Do you also struggle with finding profitable business ideas, creating quality products, and launching a marketing system that actually works? Or maybe you have difficulty in writing copy that pulls opt-ins and orders like crazy. There's a solution … and it doesn't cost you a single cent to see it! This complimentary training will show you (and anybody) how to do the following, including a real-life website case studies that took just 8 hours to do all 5 steps below: 1) Quickly find a market where money can be made 2) Discover the great ideas that are hiding inside you 3) Create a product and marketing system fast 4) Get to market in a jiffy instead of unnecessarily dragging things… [Link]
Marketing Strategies to Put Yourself Out of Business
Want to learn how to lose a billion dollars? Just follow the marketing strategies used by GM, Ford and Daimler Chrysler. Yes, some of the largest corporations in the world are missing some basic tenants of marketing and it's worth taking a look at what they're doing wrong so you don't make the same mistakes. You don't want the following headline written about your company. "GM Hits Billion Dollar pot hole" - Miami Herald "GM shares fell to a 12 year low." - New York Times What are some of the most glaring mistakes a handful of car companies are making? 1. Discount Pricing GM and Ford offer free loans and rebates worth thousands of dollars to prompt people to buy their vehicles. Good idea? When you need to resort to bribing people to buy your… [Link]
The Top 10 The Top Ten Signs That Your Marketing Message Needs a Facelift
Is your marketing plan dull, flat, and downright boring? Is it lacking the zest and appeal which can penetrate the consciousness of your buyers? If so, you may be driving away folks who could easily buy your products or services. If so, these ten signs from The 90 Day Marketing Marathon Blunders from A to Z: B is for Boring will support you in raising your awareness of what drives folks away and tips on how you can create a message which will catch fire in the market place. 1. It's all about you. Folks are not interested in you and your accolades. They want to know what you can do to solve their problem of the day. Drop the focus on you, and turn the spotlight on what is important to your buyer. 2. It is filled with details and research. People are bogged down in details… [Link]
Website Marketing: 10 Uncommon Bonuses That Will Help Make Your Product Hotly In Demand
Giving away free bonuses is an important website marketing secret that can ignite your sales. 1. Consulting-Give your customers advice on topics related to your product or service. You can consult via e-mail, message board or chat room. 2. e-Book-Compile related product information or instructions into an ebook. You could publish it in text, pdf, html or exe format. 3. Customer's Only Discussion Board-Make a place online for your customers to communicate about your business or similar information. 4. E-mail Newsletter-Publish an informative e-zine that keeps your customers informed of important or helpful information related to their purchase. 5. Private Web Site-Give access to a private part of your web site were customers can find helpful information non customers… [Link]
Alarming Marketing Trend
One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we conducted among business-to-business marketers who are readers of Sales Lead Report. Only 24% of the marketing professionals surveyed said they usually or always test their marketing communications tactics before rolling them out. The survey was completed by 280 of 940 subscribers who received and read a special edition of the enewsletter Sales Lead Report. When asked if they test marketing communications tactics before rolling them out: * Less than 5% (4.5%) said they always test; * Less than 20% (19.5%) said they usually test; * 27% reported they… [Link]