Email Marketing News and Strategy
Kettle Chips: Send to Friend Email Gets Stamp of Approval
I got an email from a friend (okay, it was from a co-worker of mine), and it struck me as the best "Send to a Friend" email creative I've seen. Well, full disclosure is that we (eROI) did the email and web creative, but sometimes it's nice to celebrate a great partnership with a client that produced a really cool website and email campaign. As you can see from the above creative, the email is [Link]
Vote today on ClickZ for our Blogs
Well what do you know. We were honored this AM to find that we are one of the email marketing blogs up for the ClickZ awards 2006. Please give us your love with a VOTE. (Not fair that 2 out of the 3 blogs are ours!!) Finalists were selected from reader nominations for the ClickZ Marketing Excellence Awards 2006 that met eligibility requirements. Voting is open now through the close of business, [Link]
Email Addiction is Real - Take the Survey
We are always asking people what they think about certain issues facing the internet and web marketing. We started last month asking people about their email inbox preferences. Seemed that we hit a nerve as so many marketing sites and bloggers picked up on it and carried the message around the global block. This month we are curious about another issue, time management and needs. Not from a [Link]
iMedia Connection: an Interactive Marketing Email favorite
I get this email every day and love it. One of my favorite recent articles is of creative reviews of 14 awesome websites. To see the full article, go to [Link]
Good Deed is Good Business
It must have been the euphoria of feeling the tropical sun and breezes on a family vacation (Christmas 2004) in Belize. A charismatic guide and president of TIDE Belize (an environmental conservation group), Wil Mahea steered our boat through the coastal mangroves in a remote section of Belize and talked of the progress his group was making in restoring fish, bird, Howler monkey, and even panther [Link]
New Blogs
It has been a little while since we have posted on this blog. It is not for a lack of content or things to talk about, but for the simple fact that we have been using 3 new blogs that are more relevant and targeted as vehicles for dialogue. We invite you to start visiting these blogs at: The Email Wars - Deliverablity Email Days - What is in our inboxes Return on Subscriber - Measuring good [Link]
Wear Short Shorts Office Olympics Video
Out team at eROI (okay our CEO) really wanted to get into the holiday spirit and something went terribly wrong. Somehow, he ended up in short shorts looking like John McEnroe in the 70’s without the hair. This video is troubling but strangely amusing - check it out if you get a chance and let him know how you feel about it. It may become a living site with future Office Olympic Events (image [Link]
Q3'05 eROI Email Statistics by List Size Study Released
Just an FYI, we released our new study this AM. Look for it on MarketingVox today, eMarketer Friday and others in the days coming. Read the overview below, and get the whole PDF at our site. Get the PDF In Q3 of 2005 we notice that the middle of the week is the low point, as far as read and click statistics go. Noticeable high points in the week occur on Sunday and Friday for both stats. So [Link]
eROI Launches EmailDays Blog
eROI has launched a new blog that takes a look a the spam we get each day. Posting new emails that stand out for good, bad or just plain bad or whacky. Take a look [Link]
eROI Launches "The Email Wars" Blog
With a Tagline like "Fighting the Battle for Deliverability", it is a must read. This new blog will focus on the ISP relations, SpamCops and industry studies that are working for and against legitimate email marketers. Take a look at www.theemailwars.com [Link]
Moms and E-Mail Marketing
Moms determine the majority of household spending. A study conducted by Lucid Marketing and EmailLabs identified mothers' e-mail habits, as well as tactics to reach that target audience. Click to view full-size chartResearchers say 63 percent of the mothers surveyed receive one to five newsletters or promotional e-mails from online retailers. While 33.1 percent of respondents place a relatively [Link]
Orders per Email Reach Record 0.35 Percent in 2004
Orders per email delivered were 0.35 percent in the fourth quarter of 2004, an all-time high and much higher than the previous records - 0.30 percent - achieved during the first and second quarters of 2003, writes Internet Retailer, reporting on DoubleClick figures released yesterday. Click-to-purchase conversions also soared, to 4.8 percent from 4.2 percent in 2003's fourth quarter. That's close [Link]
AOL: Free Email for Everyone
America Online is launching yet another free product - an ad-supported email service tied to its AOL Instant Messenger (AIM), according to an AP story. Users will be able to send and receive mail with "aim.com" addresses using their AIM screen names. Users need the latest version of AIM software, available as a beta download today, but eventually they'll be able to use the service from any Web [Link]
Learning To Live With Spam
Some 67% of respondents found spam annoying, compared to 77% last year, according to Pew Internet & American Life Project survey. Faced with a growing amount of spam, E-mail users have resigned themselves to the torrent of unsolicited commercial messages. A new report from the non-profit Pew Internet & American Life Project finds that even as spam volume continues to increase, E-mail users mind [Link]
Spam filtering makes workers miss deadlines
Email messages mistaken for spam by filtering software — known as 'false positives' in the anti-spam business — have caused four in 10 workers to miss a deadline, according to a survey released this week at a London security conference. Spam filtering makes workers miss deadlines [Link]
Double opt-OUT? First time I have seen this
Although we ALWAYS recommend double-opt in for email subscribers, this is the first "double opt-out" request I have received…. Can you imagine the concept behind this: Lets just send our subscribers 1 more email after they opt-out, just to confirm. Furthermore, I won't mention the best practice err of sending from an system email that cannot process replies, ESPECIALLY to your disgruntled [Link]
A unique request for a blank design
So I received an interesting request from a client today. They wanted me to produce a "blank" email template. I thought it was a unique enough design to share with you, as you can see below. I am proud to be on the eROI team, that can churn out such quality work. [Link]
New 24 hour holiday for the web.
Forget about March Madness and lost productivity. The real problem that we have is the new, annual, 24 hour holiday for the Internet. It can be used to upgrade your servers, make changes to your homepage, etc. Its called April Fools day, and if you believe anything you read, it will come back to haunt you, so what is the point. Take my word for it, but wait to do that until tomorrow. [Link]
Spammers should segment too!
A call out to all Spammers. Do you think that basic rules of marketing do not apply to you? Well take note today, and start segmenting your lists. First step, is to think about language. If you could increase open rates by a meager .01% by targeting your messages in the right language, it could make a big impact on your bottom line. Once we get past that step, we can think towards what your [Link]
Convergence (converse….)
I was over at Wieden+Kennedy this afternoon watching Son Volt at the lunchbox concert series that our friends put on over at Disjecta This post is not about that series (which is pretty cool by the way), but about "convergence." So I was standing by the elevator (not because of laziness, but because I didn't know where the stairs were), and a poster about convergence caught my eye. Apparently [Link]
Media consumption in the 30 hour day
MTV recently coined their audience as living a 30 hour day. In an on demand world, people simultaneously surf the net, chat, watch TV, listen to music, talk on cell, check email, download movies, etc. All in all, offering 30 hours of media consumption in little snippets of time. Resident eROIdian AJ Mounsey has a solution to bump that up to 40 hours day! If he achieves this, his relative [Link]
Custom Google HomePage
So I have no idea when Google updated its personalized home page, but there some new features that caught my attention. It was one of the first RSS readers I ever used, until switching to pageflakes. So yea, they now have tabs and all that you would expect, BUT the coolest of all is the "theme" that will change depending on the time of day relative to your location. Oh so simple. Oh so [Link]
Disapointed with CBS. Really I am
So I was relatively excited. ESPN was streaming live NCAA basketball through their site, UNTIL March 15th… when the tourney started. As a guy without cable, I was all in when I found out CBS was broadcasting games through their site. I did not mind one bit that I had to fill out a long form (for lead capture standards), and I even ponied up some of my legit information, eager to see how [Link]
Social Networking Discussion
So I attended a great panel this AM on Social Networking. The panel consisted of Classmates.com, Intel, My Spaces (Microsoft), and a social networking consultant. Bullets I took away: 1. Social Networking is a Live Being 2. You want to make it easy for people to "go" vs the traditional stickiness 3. Combine Social networks and create a multi-destination with multi-channel communication [Link]
Aging Consumers
So I read Barron's Financial Weekly, hoping to get a leg up on the investment community. This weekend, there was a great article about aging consumers, that I felt marketing professionals could benefit. Here is a re-cap: There are 78 million baby boomers, and they are collectively richer than any group in history. The 50+ crowd controls 50% of US discretionary income, and have 65% of America's [Link]
Russian Spam
I really really really try not to get on my soapbox, but regardless of how annoying image spam that originates from the far reaches of the world, there is nothing worse than getting spam from legitimate companies, people, and organizations. Yesterday morning, I recd. an email from the National Development Institute, promoting the Nonprofit Marketing & Public Relations Conference at the EDVENTURE [Link]
Attitudinal Analytics
I sat in on a web analytics presentation last week, and took away a few things that I wanted to share. To begin, you might read my post on segmentation a few weeks ago. Along with behavioral, demographic, profile/preferences, psychoanalytic, and customer life cycle, I am adding a new segmentation form into the mix: Attitudinal Segmentation. The concept is simple, you factor in someones [Link]
Does anyone know your brand?
The only reason I am familiar with UNKL Brand, is because I always go to the Kid Robot Store when I visit NY. There is nothing like having a Snorkin' Labbit on my desk to spark conversation. Back to my point. Here is a cleverly produced video by the UNKL crew, engaging the consumer, building brand awareness, and even with a clear call to action (however subtle). Its 10 min., but worth it, as [Link]
How young is too young for email?
My son sent me an email this morning. I can't figure out how he did it, but am wondering if I should try to limit his web access. [Link]
Outlook 2007 - Aiyye yaai yaii
So the calls are trickling in regarding the Outlook 07 rendering issues. As of today, we are seeing a 3% adoption rate (of those already using Outlook). Outlook makes up 56% of B2B email clients, so total you should have around 1.5-2% on your lists. Styles will not work, but they also do not render in Gmail, so nothing surprising there. The big issue is that Outlook 07 won't support [Link]
Definition of web2.0? Who cares, BUT
this video will give you a really good idea about 2.,3.,and N.0. [Link]
April 6th, 2007 at 3:32 am
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February 18th, 2008 at 6:12 am
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