Inside Skinny
Small Business Marketing Word of Mouth BUZZ Building Despite Budget
Dear Small Business Marketing Fanatic,Rob is a sucker for case studies. The Anatomy of Buzz: How To Create Word of Mouth Marketing, is chocked full of 'em, but that's NOT why you should go out and buy this book, or pick it up and read it. Why Is Rob Watson Reading It?This book, takes a simple, but profoundly powerful spin when you read it in context of how it relates to the building wave of the [Link]
You Heard It Here First - Ebay
Dear Small Business Marketing Enthusiast,On a recent assignment, creating a sales letter, I went to Google to search for an example of stupid acts that people have done, to use in an analogy, and to add a little extra spice (as well as humor) to the piece. (If people FEEL GOOD when they read your letter, will it work for you or against you?).Anyways, without even thinking about it, this one, sole [Link]
Small Business Marketing Turned On It's Ear
Dear Marketing Enthusiast,I have just experienced a face lift. No wrinkles for me anymore thanks to the multiple injections of Botox. My face was yanked, pulled and stretched like trying to put a sock on a Hummer. And on top of that, as if that was not enough, I've just recently done something in my small, work at home, business that I haven't done for over ten years.WHY All this rapid change? [Link]
Political Suicide, Lousiana, And Hurricane Katrina
Dear Readers,There are things that you never mix in business. One of them is politics. You don't talk about your beliefs, and how they relate to your Clients, customers, or readers. That's the rule. But, as many of you who have been in my wings, making yourself known, or not, know: I'm a rule breaker. And a believer that if you don't ocassionally say something that offends some people, sometime, [Link]
Get To The Point Jackass
Dear Marketing Entrepreneur,Yesterday we looked at a page I tore from one of the many publications I receive each and every month. Did you walk around and notice all the pathetic Marketing all around us each day?Remember the question I ask when an Advertisement pops into my view?"Quick, WHAT are they Selling?"Yesterday we had an example of a confusing ad, let's see how quick you "get the point" [Link]
Fundamental Good Marketing Versus Bad Marketing
Dear Marketing Fanatics,I have a little game I play with my family, when we are watching television, not the shows available, but the commercials, or paid advertising. It goes a little something like this: "Quick, WHAT are they Selling?!"What's frightening and also a bit dangerous, especially if it your t.v. commercial or promo that is getting the reactions, is how wildly varied the answers can [Link]
Even More Marketing Advertising And Business Resources For Pennies On The Dollar
Hey Small Business and Marketing Enthusiasts,Want another peek behind the curtain, to have a glimpse at how I operate my home business? And better yet, get some of my STUFF on the cheap?1. You can get your hands on: The machine I've personally used to turn a cost of 30 cents into $14.00 to $50.00 to More. Leverage in this case, is Pure, Breakneck SPEED. What took other people 50 minutes to do, I [Link]
Quick Traffic PayPal Tip For Your Online Business
Dear Marketing and Business Enthusiast,I'm not usually a big fan of "tips". Often times they are obvious, or completely out of cotext and has little to no value. Here's an exception to that rule. Here's a quick tip, that's easy to implement, and is actually worth the effort.Many of you are very familiar with PayPal, probably because you are making money on Ebay now, and it was a natural [Link]
Grabbing The Business World By The NUTS
Attention: Marketing Enthusiasts, And The Media Savvy Entrepreneur:Slowly, but surely a Revolution is taking place. And the rip-tide is a real Mother. If you fall limp like a rag doll when you put forth efforts in the success of your internet Marketing business, Offline business, or advertising, I'm not talking to you.Those who are serious minded about their ultimate pursuit, will think that [Link]
NPR, Gut Reaction And Valentine's Day
Dear Marketing Enthusiast,I woke up this morning, listening to the Diane Rehm show on NPR. The topic was a discussion about your body having not just one brain, but possibly two.What?! What A Way To Wake Up.Half awake, half out of it, and questioning your own anatomy..For about an hour it was discussed, based on similar chemistry that occurs there, although a completely different beast in form [Link]
A Must Have Product Developer Catalog
Dear Small Busines and Marketing Enthusiast,Could just seeing and tapping into really COOL product development possibilities INSPIRE GREATNESS from you? If you were given a source that showed you the means to roll-out, professional, top-notch products on a lower than you would ever think budget, would you take advantage?When would I encourage YOU to have Sleepless nights?WHEN your Brain is [Link]
Absurd Creative Menacing?
Dear Marketing and Business Enthusiast,I stumbled across something that STRUCK me when I read it today.It was until about the fourth time, that I found meaning in what was read. Confused on the first three attempts.An article pulled from Utne Magazine, which covers MANY other publications and a slew of varied topics, regularly, it was reporting on an excerpt taken from a magazine of which I was [Link]
Finding New Products For My Marketing Business
Dear Business Marketing Enthusiast,You may become sick just hearing me DRILL this into your head so much, but without such repetition, few bother to listen — especially when the information provided is FREE — without any cost. Few ever Value the wealth and riches right under their nose. It took me YEARS to GET THAT myself, but now that I have been able to see the light so clearly, I've [Link]
When Not To PISS-OFF A Brilliant Marketer
Dear Marketing and Small Business Enthusiast,I've always said, "you don't piss off a brilliant Marketer."People who fully GET the Power of Marketing know that just as they can MAKE a business, they can also BREAK that business, simply by taking their Leveraged Marketing Tool Arsenal and applying the same Passionate Drive that fuels what they do on the good side.We live in a day where ANYBODY — [Link]
Clearing Your Head For Creativity In Business
Dear Small Business Marketing Enthusiast,I've had my Post Office Box for about 14-15 years or so. When I first got it, there was a school of thought that you shouldn't have a P.O. Box, because there were so many folks out there who were unscrupulous and "fly by night" operations.While that has some logical sense, what I always leaned more in the direction of was how many seriously LARGE [Link]
New, Niche Marketing 20 Minute Video Shocker!
Dear Business Marketing Enthusiast,Have I got a treat for you. Towards the bottom of this email is a screen shot from a twenty minute Marketing video, that for the time being you are welcome to view for absolutely FRE-E. Read on, to find out how to access it and MILK it — with no obligation and not even a single "catch" — and find out WHY I am insistent that you drop everything to watch it. [Link]
Car Paint That Avoids Damage Equals Mucho Bucks Saved
Dear Business Marketing Enthusiast,Can you imagine a day when the Auto Industry stops shipping cars painted? Laugh if you will, but new technology is just around the corner, that suggests those days are soon to be the norm. And you probably won't be able to notice the difference, at least on visual inspection to your NAKED eye. Nor will you notice when a ding, scratch, or blemish appears on your [Link]
Most Expensive Golf Club - $4500 Putter?
Dear Marketing Enthusiast,You'd be joking yourself if you were under the impression that just because gas prices are on the constant rise — to the point here in even Cincinnati, it would be cheaper to load gallons of MILK into the gas tank (if only that would work) — that folks are looking to save money more. Don't fool yourself.$4468.04 For One Putter? Does It Actually Golf FOR You? There are [Link]
July 25th Forbes: Milked Magazine
Dear Marketing Enthusiast,I have in front of me some of the swiped pages from my subscription for Forbes Magazine, July 25th 2005 issue. In addition to having much of my legwork done when I have 130+ magazines delivered to me, on the thinking of creating product from what I find featured in a small way, or a big way between the covers, I also grab a few very potent, but small things.What? WORDS. [Link]
New Problems - New Products
Dear Marketing Enthusiast, Life is full of problems (get over it). But, I have repeatedly tried (my best) to DRILL unrelentingly into your head, this fact. People, like YOU, who discover and Solve other people's problems, prosper. Solve a problem, depending on the niche, and you probably, if well-Marketed, could tap-into at least 1000 other people who want that or a similar solution. Who [Link]
Mainstream Media Is Tuning In to 'Podcasting'
Dear Marketing (and Podcasting) Enthusiasts, I'm quickly becoming Sick and Tired of this cycle. A great event occurs that brings people you normally would never have heard of out of the woodwork to share their experiences. Podcasting is that vehicle. It's old news that the comparison to what "we" do, and what "they" do is professional, versus "indie" or "amateur". That's down-right insulting. [Link]
Electrical Car That KICKS Ass?
Dear Marketing Enthusiast,This is the cool stuff (MORE cool stuff) about focusing on Marketing. Marketing is everywhere; it is the ingredient that will make or break whatever you do. (Is there any doubt why I am so DEEP in this stuff!).So what in the world does THIS have to with THAT? (See picture).O.K., electrical cars have a niche following, but not nearly enough of a fan base, to be [Link]
CNN.com - Author of "Rich Dad Poor Dad", Robert Kiyosaki TalkAsia Interview - Mar 16, 2005
Dear Business Marketing Enthusiast,(Poke yourself in the ribs, hey, that's you!).Here's a treat for you Robert Kiyosaki fanatics; the transcript of an interview Robert gave, and that has been hiding at the bottom of a towering heap of bookmarks.Why I like Robert Kiyosaki. I'm not much for nonfiction, but give me a book about something that I'm interested in, that I can apply in my life, after [Link]
Dell launches sub-$100 laser printer | Tech News on ZDNet
Dear Small Business Marketing Enthusiast, Although I do work with a wide spectrum of Clients from the individual entrepreneur, to the Corporate conglomerate, today, I'm speaking to the small business owner, rather that be the individual lazily making their own schedule, at home in front of a computer screen, absolutely buck naked — hey, what the hell? No boss hovering over your shoulder! — or [Link]
How I Continued To MILK Fast Company Magazine This July
Hello again folks,Here's Part Two of the What and the Why of my magazine routine.Page 48: I did not read the Psychopath Boss article in its entirety. I simply skimmed. Figuring that I could be telling them a story or two, but it might very well read with the over the top, too bad to be true, tabloid-esque slant, if I did.Skimmed bullets: Does he have a grandiose sense of self worth? My [Link]
Small Business Marketing Word of Mouth BUZZ Building Despite Budget
Dear Small Business Marketing Fanatic, Rob is a sucker for case studies. The Anatomy of Buzz: How To Create Word of Mouth Marketing, is chocked full of 'em, but that's NOT why you should go out and buy this book, or pick it up and read it. Why Is Rob Watson Reading It? This book, takes a simple, but profoundly powerful spin when you read it in context of how it relates to the building wave [Link]
You Heard It Here First - Ebay
Dear Small Business Marketing Enthusiast, On a recent assignment, creating a sales letter, I went to Google to search for an example of stupid acts that people have done, to use in an analogy, and to add a little extra spice (as well as humor) to the piece. (If people FEEL GOOD when they read your letter, will it work for you or against you?). Anyways, without even thinking about it, this one, [Link]
Small Business Marketing Turned On It's Ear
Dear Marketing Enthusiast, I have just experienced a face lift. No wrinkles for me anymore thanks to the multiple injections of Botox. My face was yanked, pulled and stretched like trying to put a sock on a Hummer. And on top of that, as if that was not enough, I've just recently done something in my small, work at home, business that I haven't done for over ten years. WHY All this rapid change [Link]
Political Suicide, Lousiana, And Hurricane Katrina
Dear Readers, There are things that you never mix in business. One of them is politics. You don't talk about your beliefs, and how they relate to your Clients, customers, or readers. That's the rule. But, as many of you who have been in my wings, making yourself known, or not, know: I'm a rule breaker. And a believer that if you don't ocassionally say something that offends some people, sometime [Link]
Get To The Point Jackass
Dear Marketing Entrepreneur, Yesterday we looked at a page I tore from one of the many publications I receive each and every month. Did you walk around and notice all the pathetic Marketing all around us each day? Remember the question I ask when an Advertisement pops into my view? "Quick, WHAT are they Selling?" Yesterday we had an example of a confusing ad, let's see how quick you "get the [Link]
Fundamental Good Marketing Versus Bad Marketing
Dear Marketing Fanatics, I have a little game I play with my family, when we are watching television, not the shows available, but the commercials, or paid advertising. It goes a little something like this: "Quick, WHAT are they Selling?!" What's frightening and also a bit dangerous, especially if it your t.v. commercial or promo that is getting the reactions, is how wildly varied the answers [Link]
Even More Marketing Advertising And Business Resources For Pennies On The Dollar
Hey Small Business and Marketing Enthusiasts, Want another peek behind the curtain, to have a glimpse at how I operate my home business? And better yet, get some of my STUFF on the cheap? 1. You can get your hands on: The machine I've personally used to turn a cost of 30 cents into $14.00 to $50.00 to More. Leverage in this case, is Pure, Breakneck SPEED. What took other people 50 minutes to do [Link]
Quick Traffic PayPal Tip For Your Online Business
Dear Marketing and Business Enthusiast, I'm not usually a big fan of "tips". Often times they are obvious, or completely out of cotext and has little to no value. Here's an exception to that rule. Here's a quick tip, that's easy to implement, and is actually worth the effort. Many of you are very familiar with PayPal, probably because you are making money on Ebay now, and it was a natural [Link]
Grabbing The Business World By The NUTS
Attention: Marketing Enthusiasts, And The Media Savvy Entrepreneur: Slowly, but surely a Revolution is taking place. And the rip-tide is a real Mother. If you fall limp like a rag doll when you put forth efforts in the success of your internet Marketing business, Offline business, or advertising, I'm not talking to you. Those who are serious minded about their ultimate pursuit, will think [Link]
NPR, Gut Reaction And Valentine's Day
Dear Marketing Enthusiast, I woke up this morning, listening to the Diane Rehm show on NPR. The topic was a discussion about your body having not just one brain, but possibly two. What?! What A Way To Wake Up. Half awake, half out of it, and questioning your own anatomy.. For about an hour it was discussed, based on similar chemistry that occurs there, although a completely different beast [Link]
A Must Have Product Developer Catalog
Dear Small Busines and Marketing Enthusiast, Could just seeing and tapping into really COOL product development possibilities INSPIRE GREATNESS from you? If you were given a source that showed you the means to roll-out, professional, top-notch products on a lower than you would ever think budget, would you take advantage? When would I encourage YOU to have Sleepless nights? WHEN your Brain is [Link]
Absurd Creative Menacing?
Dear Marketing and Business Enthusiast, I stumbled across something that STRUCK me when I read it today. It was until about the fourth time, that I found meaning in what was read. Confused on the first three attempts. An article pulled from Utne Magazine, which covers MANY other publications and a slew of varied topics, regularly, it was reporting on an excerpt taken from a magazine of which [Link]
Finding New Products For My Marketing Business
Dear Business Marketing Enthusiast, You may become sick just hearing me DRILL this into your head so much, but without such repetition, few bother to listen — especially when the information provided is FREE — without any cost. Few ever Value the wealth and riches right under their nose. It took me YEARS to GET THAT myself, but now that I have been able to see the light so clearly, I've [Link]
When Not To PISS-OFF A Brilliant Marketer
Dear Marketing and Small Business Enthusiast, I've always said, "you don't piss off a brilliant Marketer." People who fully GET the Power of Marketing know that just as they can MAKE a business, they can also BREAK that business, simply by taking their Leveraged Marketing Tool Arsenal and applying the same Passionate Drive that fuels what they do on the good side. We live in a day where [Link]
Clearing Your Head For Creativity In Business
Dear Small Business Marketing Enthusiast, I've had my Post Office Box for about 14-15 years or so. When I first got it, there was a school of thought that you shouldn't have a P.O. Box, because there were so many folks out there who were unscrupulous and "fly by night" operations. While that has some logical sense, what I always leaned more in the direction of was how many seriously LARGE [Link]
New, Niche Marketing 20 Minute Video Shocker!
Dear Business Marketing Enthusiast, Have I got a treat for you. Towards the bottom of this email is a screen shot from a twenty minute Marketing video, that for the time being you are welcome to view for absolutely FRE-E. Read on, to find out how to access it and MILK it — with no obligation and not even a single "catch" — and find out WHY I am insistent that you drop everything to watch it. [Link]
Car Paint That Avoids Damage Equals Mucho Bucks Saved
Dear Business Marketing Enthusiast, Can you imagine a day when the Auto Industry stops shipping cars painted? Laugh if you will, but new technology is just around the corner, that suggests those days are soon to be the norm. And you probably won't be able to notice the difference, at least on visual inspection to your NAKED eye. Nor will you notice when a ding, scratch, or blemish appears on [Link]
Most Expensive Golf Club - $4500 Putter?
Dear Marketing Enthusiast, You'd be joking yourself if you were under the impression that just because gas prices are on the constant rise — to the point here in even Cincinnati, it would be cheaper to load gallons of MILK into the gas tank (if only that would work) — that folks are looking to save money more. Don't fool yourself. $4468.04 For One Putter? Does It Actually Golf FOR You? [Link]
July 25th Forbes: Milked Magazine
Dear Marketing Enthusiast, I have in front of me some of the swiped pages from my subscription for Forbes Magazine, July 25th 2005 issue. In addition to having much of my legwork done when I have 130+ magazines delivered to me, on the thinking of creating product from what I find featured in a small way, or a big way between the covers, I also grab a few very potent, but small things. What? [Link]
New Problems - New Products
Dear Marketing Enthusiast, Life is full of problems (get over it). But, I have repeatedly tried (my best) to DRILL unrelentingly into your head, this fact. People, like YOU, who discover and Solve other people's problems, prosper. Solve a problem, depending on the niche, and you probably, if well-Marketed, could tap-into at least 1000 other people who want that or a similar solution. [Link]
Mainstream Media Is Tuning In to 'Podcasting'
Dear Marketing (and Podcasting) Enthusiasts, I'm quickly becoming Sick and Tired of this cycle. A great event occurs that brings people you normally would never have heard of out of the woodwork to share their experiences. Podcasting is that vehicle. It's old news that the comparison to what "we" do, and what "they" do is professional, versus "indie" or "amateur". That's down-right [Link]
Electrical Car That KICKS Ass?
Dear Marketing Enthusiast, This is the cool stuff (MORE cool stuff) about focusing on Marketing. Marketing is everywhere; it is the ingredient that will make or break whatever you do. (Is there any doubt why I am so DEEP in this stuff!). So what in the world does THIS have to with THAT? (See picture). O.K., electrical cars have a niche following, but not nearly enough of a fan base, to be [Link]
CNN.com - Author of "Rich Dad Poor Dad", Robert Kiyosaki TalkAsia Interview - Mar 16, 2005
Dear Business Marketing Enthusiast, (Poke yourself in the ribs, hey, that's you!). Here's a treat for you Robert Kiyosaki fanatics; the transcript of an interview Robert gave, and that has been hiding at the bottom of a towering heap of bookmarks. Why I like Robert Kiyosaki. I'm not much for nonfiction, but give me a book about something that I'm interested in, that I can apply in my life, [Link]
Dell launches sub-$100 laser printer | Tech News on ZDNet
Dear Small Business Marketing Enthusiast, Although I do work with a wide spectrum of Clients from the individual entrepreneur, to the Corporate conglomerate, today, I'm speaking to the small business owner, rather that be the individual lazily making their own schedule, at home in front of a computer screen, absolutely buck naked — hey, what the hell? No boss hovering over your shoulder! — [Link]
How I Continued To MILK Fast Company Magazine This July
Hello again folks, Here's Part Two of the What and the Why of my magazine routine. Page 48: I did not read the Psychopath Boss article in its entirety. I simply skimmed. Figuring that I could be telling them a story or two, but it might very well read with the over the top, too bad to be true, tabloid-esque slant, if I did. Skimmed bullets: Does he have a grandiose sense of self worth? My [Link]
Small Business Marketing Word of Mouth BUZZ Building Despite Budget
Dear Small Business Marketing Fanatic, Rob is a sucker for case studies. The Anatomy of Buzz: How To Create Word of Mouth Marketing, is chocked full of 'em, but that's NOT why you should go out and buy this book, or pick it up and read it. Why Is Rob Watson Reading It? This book, takes a simple, but profoundly powerful spin when you read it in context of how it relates to the building wave [Link]
You Heard It Here First - Ebay
Dear Small Business Marketing Enthusiast, On a recent assignment, creating a sales letter, I went to Google to search for an example of stupid acts that people have done, to use in an analogy, and to add a little extra spice (as well as humor) to the piece. (If people FEEL GOOD when they read your letter, will it work for you or against you?). Anyways, without even thinking about it, this one, [Link]
Small Business Marketing Turned On It's Ear
Dear Marketing Enthusiast, I have just experienced a face lift. No wrinkles for me anymore thanks to the multiple injections of Botox. My face was yanked, pulled and stretched like trying to put a sock on a Hummer. And on top of that, as if that was not enough, I've just recently done something in my small, work at home, business that I haven't done for over ten years. WHY All this rapid change [Link]
Political Suicide, Lousiana, And Hurricane Katrina
Dear Readers, There are things that you never mix in business. One of them is politics. You don't talk about your beliefs, and how they relate to your Clients, customers, or readers. That's the rule. But, as many of you who have been in my wings, making yourself known, or not, know: I'm a rule breaker. And a believer that if you don't ocassionally say something that offends some people, sometime [Link]
Get To The Point Jackass
Dear Marketing Entrepreneur, Yesterday we looked at a page I tore from one of the many publications I receive each and every month. Did you walk around and notice all the pathetic Marketing all around us each day? Remember the question I ask when an Advertisement pops into my view? "Quick, WHAT are they Selling?" Yesterday we had an example of a confusing ad, let's see how quick you "get the [Link]
Fundamental Good Marketing Versus Bad Marketing
Dear Marketing Fanatics, I have a little game I play with my family, when we are watching television, not the shows available, but the commercials, or paid advertising. It goes a little something like this: "Quick, WHAT are they Selling?!" What's frightening and also a bit dangerous, especially if it your t.v. commercial or promo that is getting the reactions, is how wildly varied the answers [Link]
Even More Marketing Advertising And Business Resources For Pennies On The Dollar
Hey Small Business and Marketing Enthusiasts, Want another peek behind the curtain, to have a glimpse at how I operate my home business? And better yet, get some of my STUFF on the cheap? 1. You can get your hands on: The machine I've personally used to turn a cost of 30 cents into $14.00 to $50.00 to More. Leverage in this case, is Pure, Breakneck SPEED. What took other people 50 minutes to do [Link]
Quick Traffic PayPal Tip For Your Online Business
Dear Marketing and Business Enthusiast, I'm not usually a big fan of "tips". Often times they are obvious, or completely out of cotext and has little to no value. Here's an exception to that rule. Here's a quick tip, that's easy to implement, and is actually worth the effort. Many of you are very familiar with PayPal, probably because you are making money on Ebay now, and it was a natural [Link]
Grabbing The Business World By The NUTS
Attention: Marketing Enthusiasts, And The Media Savvy Entrepreneur: Slowly, but surely a Revolution is taking place. And the rip-tide is a real Mother. If you fall limp like a rag doll when you put forth efforts in the success of your internet Marketing business, Offline business, or advertising, I'm not talking to you. Those who are serious minded about their ultimate pursuit, will think [Link]
NPR, Gut Reaction And Valentine's Day
Dear Marketing Enthusiast, I woke up this morning, listening to the Diane Rehm show on NPR. The topic was a discussion about your body having not just one brain, but possibly two. What?! What A Way To Wake Up. Half awake, half out of it, and questioning your own anatomy.. For about an hour it was discussed, based on similar chemistry that occurs there, although a completely different beast [Link]
A Must Have Product Developer Catalog
Dear Small Busines and Marketing Enthusiast, Could just seeing and tapping into really COOL product development possibilities INSPIRE GREATNESS from you? If you were given a source that showed you the means to roll-out, professional, top-notch products on a lower than you would ever think budget, would you take advantage? When would I encourage YOU to have Sleepless nights? WHEN your Brain is [Link]
Absurd Creative Menacing?
Dear Marketing and Business Enthusiast, I stumbled across something that STRUCK me when I read it today. It was until about the fourth time, that I found meaning in what was read. Confused on the first three attempts. An article pulled from Utne Magazine, which covers MANY other publications and a slew of varied topics, regularly, it was reporting on an excerpt taken from a magazine of which [Link]
Finding New Products For My Marketing Business
Dear Business Marketing Enthusiast, You may become sick just hearing me DRILL this into your head so much, but without such repetition, few bother to listen — especially when the information provided is FREE — without any cost. Few ever Value the wealth and riches right under their nose. It took me YEARS to GET THAT myself, but now that I have been able to see the light so clearly, I've [Link]
When Not To PISS-OFF A Brilliant Marketer
Dear Marketing and Small Business Enthusiast, I've always said, "you don't piss off a brilliant Marketer." People who fully GET the Power of Marketing know that just as they can MAKE a business, they can also BREAK that business, simply by taking their Leveraged Marketing Tool Arsenal and applying the same Passionate Drive that fuels what they do on the good side. We live in a day where [Link]
Clearing Your Head For Creativity In Business
Dear Small Business Marketing Enthusiast, I've had my Post Office Box for about 14-15 years or so. When I first got it, there was a school of thought that you shouldn't have a P.O. Box, because there were so many folks out there who were unscrupulous and "fly by night" operations. While that has some logical sense, what I always leaned more in the direction of was how many seriously LARGE [Link]
New, Niche Marketing 20 Minute Video Shocker!
Dear Business Marketing Enthusiast, Have I got a treat for you. Towards the bottom of this email is a screen shot from a twenty minute Marketing video, that for the time being you are welcome to view for absolutely FRE-E. Read on, to find out how to access it and MILK it — with no obligation and not even a single "catch" — and find out WHY I am insistent that you drop everything to watch it. [Link]
Car Paint That Avoids Damage Equals Mucho Bucks Saved
Dear Business Marketing Enthusiast, Can you imagine a day when the Auto Industry stops shipping cars painted? Laugh if you will, but new technology is just around the corner, that suggests those days are soon to be the norm. And you probably won't be able to notice the difference, at least on visual inspection to your NAKED eye. Nor will you notice when a ding, scratch, or blemish appears on [Link]
Most Expensive Golf Club - $4500 Putter?
Dear Marketing Enthusiast, You'd be joking yourself if you were under the impression that just because gas prices are on the constant rise — to the point here in even Cincinnati, it would be cheaper to load gallons of MILK into the gas tank (if only that would work) — that folks are looking to save money more. Don't fool yourself. $4468.04 For One Putter? Does It Actually Golf FOR You? [Link]
July 25th Forbes: Milked Magazine
Dear Marketing Enthusiast, I have in front of me some of the swiped pages from my subscription for Forbes Magazine, July 25th 2005 issue. In addition to having much of my legwork done when I have 130+ magazines delivered to me, on the thinking of creating product from what I find featured in a small way, or a big way between the covers, I also grab a few very potent, but small things. What? [Link]
New Problems - New Products
Dear Marketing Enthusiast, Life is full of problems (get over it). But, I have repeatedly tried (my best) to DRILL unrelentingly into your head, this fact. People, like YOU, who discover and Solve other people's problems, prosper. Solve a problem, depending on the niche, and you probably, if well-Marketed, could tap-into at least 1000 other people who want that or a similar solution. [Link]
Mainstream Media Is Tuning In to 'Podcasting'
Dear Marketing (and Podcasting) Enthusiasts, I'm quickly becoming Sick and Tired of this cycle. A great event occurs that brings people you normally would never have heard of out of the woodwork to share their experiences. Podcasting is that vehicle. It's old news that the comparison to what "we" do, and what "they" do is professional, versus "indie" or "amateur". That's down-right [Link]
Electrical Car That KICKS Ass?
Dear Marketing Enthusiast, This is the cool stuff (MORE cool stuff) about focusing on Marketing. Marketing is everywhere; it is the ingredient that will make or break whatever you do. (Is there any doubt why I am so DEEP in this stuff!). So what in the world does THIS have to with THAT? (See picture). O.K., electrical cars have a niche following, but not nearly enough of a fan base, to be [Link]
CNN.com - Author of "Rich Dad Poor Dad", Robert Kiyosaki TalkAsia Interview - Mar 16, 2005
Dear Business Marketing Enthusiast, (Poke yourself in the ribs, hey, that's you!). Here's a treat for you Robert Kiyosaki fanatics; the transcript of an interview Robert gave, and that has been hiding at the bottom of a towering heap of bookmarks. Why I like Robert Kiyosaki. I'm not much for nonfiction, but give me a book about something that I'm interested in, that I can apply in my life, [Link]
Dell launches sub-$100 laser printer | Tech News on ZDNet
Dear Small Business Marketing Enthusiast, Although I do work with a wide spectrum of Clients from the individual entrepreneur, to the Corporate conglomerate, today, I'm speaking to the small business owner, rather that be the individual lazily making their own schedule, at home in front of a computer screen, absolutely buck naked — hey, what the hell? No boss hovering over your shoulder! — [Link]
How I Continued To MILK Fast Company Magazine This July
Hello again folks, Here's Part Two of the What and the Why of my magazine routine. Page 48: I did not read the Psychopath Boss article in its entirety. I simply skimmed. Figuring that I could be telling them a story or two, but it might very well read with the over the top, too bad to be true, tabloid-esque slant, if I did. Skimmed bullets: Does he have a grandiose sense of self worth? My [Link]
Mainstream Media Is Tuning In to 'Podcasting'
Dear Marketing (and Podcasting) Enthusiasts, I'm quickly becoming Sick and Tired of this cycle. A great event occurs that brings people you normally would never have heard of out of the woodwork to share their experiences. Podcasting is that vehicle. It's old news that the comparison to what "we" do, and what "they" do is professional, versus "indie" or "amateur". That's down-right [Link]
Electrical Car That KICKS Ass?
Dear Marketing Enthusiast, This is the cool stuff (MORE cool stuff) about focusing on Marketing. Marketing is everywhere; it is the ingredient that will make or break whatever you do. (Is there any doubt why I am so DEEP in this stuff!). So what in the world does THIS have to with THAT? (See picture). O.K., electrical cars have a niche following, but not nearly enough of a fan base, to be [Link]
CNN.com - Author of "Rich Dad Poor Dad", Robert Kiyosaki TalkAsia Interview - Mar 16, 2005
Dear Business Marketing Enthusiast, (Poke yourself in the ribs, hey, that's you!). Here's a treat for you Robert Kiyosaki fanatics; the transcript of an interview Robert gave, and that has been hiding at the bottom of a towering heap of bookmarks. Why I like Robert Kiyosaki. I'm not much for nonfiction, but give me a book about something that I'm interested in, that I can apply in my life, [Link]
Dell launches sub-$100 laser printer | Tech News on ZDNet
Dear Small Business Marketing Enthusiast, Although I do work with a wide spectrum of Clients from the individual entrepreneur, to the Corporate conglomerate, today, I'm speaking to the small business owner, rather that be the individual lazily making their own schedule, at home in front of a computer screen, absolutely buck naked — hey, what the hell? No boss hovering over your shoulder! — [Link]
How I Continued To MILK Fast Company Magazine This July
Hello again folks, Here's Part Two of the What and the Why of my magazine routine. Page 48: I did not read the Psychopath Boss article in its entirety. I simply skimmed. Figuring that I could be telling them a story or two, but it might very well read with the over the top, too bad to be true, tabloid-esque slant, if I did. Skimmed bullets: Does he have a grandiose sense of self worth? My [Link]
Making Money FAST : Part One?
As I begin this entry, the county in which I live, plus those surrounding us have been issued Snow Emergency counties, which the news is threatening that unless you are an emergency vehicle, you'll be ticketed and possibly arrested just being on the roads. (Of course in my neighborhood, literally the #1 contributor (by county) in the country to give the biggest numbers ($) to politicians, the [Link]
Niche Marketing and Leverage!
Ed, Haven't been able to catch up with our phone-tag, but I know you read this, thus I'll fill you in here.. I found a bargain source for hosting with a domain included last night. (We'll see…fingers crossed). All signs are pointing to a legit host with priorities straight, and testimonials. I had some surprise orders. Within 24 hours of updating RWS…com, all digitally fulfilled, and [Link]
Copywriting Rules…Broken!
When I do Copy Critiques for small business owners, or sign off on confidentiality agreements for name-dropping Clients, there are a given set of rules that I look for first. Foundational truths of writing copy that I seek out, and uncover in a sales letter, postcard, print advertising, or online marketing (of course, there are a truckload of other copywriting vehicles, but I'll refrain from the [Link]
Your Clock Is Ticking: Lock-In Tax Savings NOW: Free Money Anyone?
Avoid regret and all woulda, shoulda, coulda issues by taking a couple of hours NOW to think about your TAX cuts for the year, 2006. You know how most of us, including myself, have all kinds of things creep into our holiday season, spoiling our best attempts to take care of business. Hmmm.."go out and party, drink another bottle of wine with friends, or sit down and do tax planning?" Hmmm… [Link]
Hiding In Plain Site NLP
I am in the process of revamping all of my websites, abandoning some (although there is some serious time invested). My main money making site, is going to be a slow process indeed. Page by page, per web site. Just one that I quickly redesigned, a quickie fix, might have interest to you. But really, I am digging for some feedback. For those who have found it, visitors rave about my NLP [Link]
Finding New Products For My Marketing Business
Dear Business Marketing Enthusiast, You may become sick just hearing me DRILL this into your head so much, but without such repetition, few bother to listen — especially when the information provided is FREE — without any cost. Few ever Value the wealth and riches right under their nose. It took me YEARS to GET THAT myself, but now that I have been able to see the light so clearly, I've [Link]
New, Niche Marketing 20 Minute Video Shocker!
Dear Business Marketing Enthusiast, Have I got a treat for you. Towards the bottom of this email is a screen shot from a twenty minute Marketing video, that for the time being you are welcome to view for absolutely FRE-E. Read on, to find out how to access it and MILK it — with no obligation and not even a single "catch" — and find out WHY I am insistent that you drop everything to watch it. [Link]
A Must Have Product Developer Catalog
Dear Small Busines and Marketing Enthusiast, Could just seeing and tapping into really COOL product development possibilities INSPIRE GREATNESS from you? If you were given a source that showed you the means to roll-out, professional, top-notch products on a lower than you would ever think budget, would you take advantage? When would I encourage YOU to have Sleepless nights? WHEN your Brain is [Link]
Absurd Creative Menacing?
Dear Marketing and Business Enthusiast, I stumbled across something that STRUCK me when I read it today. It was until about the fourth time, that I found meaning in what was read. Confused on the first three attempts. An article pulled from Utne Magazine, which covers MANY other publications and a slew of varied topics, regularly, it was reporting on an excerpt taken from a magazine of which [Link]
When Not To PISS-OFF A Brilliant Marketer
Dear Marketing and Small Business Enthusiast, I've always said, "you don't piss off a brilliant Marketer." People who fully GET the Power of Marketing know that just as they can MAKE a business, they can also BREAK that business, simply by taking their Leveraged Marketing Tool Arsenal and applying the same Passionate Drive that fuels what they do on the good side. We live in a day where [Link]
Clearing Your Head For Creativity In Business
Dear Small Business Marketing Enthusiast, I've had my Post Office Box for about 14-15 years or so. When I first got it, there was a school of thought that you shouldn't have a P.O. Box, because there were so many folks out there who were unscrupulous and "fly by night" operations. While that has some logical sense, what I always leaned more in the direction of was how many seriously LARGE [Link]
Car Paint That Avoids Damage Equals Mucho Bucks Saved
Dear Business Marketing Enthusiast, Can you imagine a day when the Auto Industry stops shipping cars painted? Laugh if you will, but new technology is just around the corner, that suggests those days are soon to be the norm. And you probably won't be able to notice the difference, at least on visual inspection to your NAKED eye. Nor will you notice when a ding, scratch, or blemish appears on [Link]
Most Expensive Golf Club - $4500 Putter?
Dear Marketing Enthusiast, You'd be joking yourself if you were under the impression that just because gas prices are on the constant rise — to the point here in even Cincinnati, it would be cheaper to load gallons of MILK into the gas tank (if only that would work) — that folks are looking to save money more. Don't fool yourself. $4468.04 For One Putter? Does It Actually Golf FOR You? [Link]
July 25th Forbes: Milked Magazine
Dear Marketing Enthusiast, I have in front of me some of the swiped pages from my subscription for Forbes Magazine, July 25th 2005 issue. In addition to having much of my legwork done when I have 130+ magazines delivered to me, on the thinking of creating product from what I find featured in a small way, or a big way between the covers, I also grab a few very potent, but small things. What? [Link]
New Problems - New Products
Dear Marketing Enthusiast, Life is full of problems (get over it). But, I have repeatedly tried (my best) to DRILL unrelentingly into your head, this fact. People, like YOU, who discover and Solve other people's problems, prosper. Solve a problem, depending on the niche, and you probably, if well-Marketed, could tap-into at least 1000 other people who want that or a similar solution. [Link]
Small Business Marketing Word of Mouth BUZZ Building Despite Budget
Dear Small Business Marketing Fanatic, Rob is a sucker for case studies. The Anatomy of Buzz: How To Create Word of Mouth Marketing, is chocked full of 'em, but that's NOT why you should go out and buy this book, or pick it up and read it. Why Is Rob Watson Reading It? This book, takes a simple, but profoundly powerful spin when you read it in context of how it relates to the building wave [Link]
You Heard It Here First - Ebay
Dear Small Business Marketing Enthusiast, On a recent assignment, creating a sales letter, I went to Google to search for an example of stupid acts that people have done, to use in an analogy, and to add a little extra spice (as well as humor) to the piece. (If people FEEL GOOD when they read your letter, will it work for you or against you?). Anyways, without even thinking about it, this one, [Link]
Small Business Marketing Turned On It's Ear
Dear Marketing Enthusiast, I have just experienced a face lift. No wrinkles for me anymore thanks to the multiple injections of Botox. My face was yanked, pulled and stretched like trying to put a sock on a Hummer. And on top of that, as if that was not enough, I've just recently done something in my small, work at home, business that I haven't done for over ten years. WHY All this rapid change [Link]
Political Suicide, Lousiana, And Hurricane Katrina
Dear Readers, There are things that you never mix in business. One of them is politics. You don't talk about your beliefs, and how they relate to your Clients, customers, or readers. That's the rule. But, as many of you who have been in my wings, making yourself known, or not, know: I'm a rule breaker. And a believer that if you don't ocassionally say something that offends some people, sometime [Link]
Get To The Point Jackass
Dear Marketing Entrepreneur, Yesterday we looked at a page I tore from one of the many publications I receive each and every month. Did you walk around and notice all the pathetic Marketing all around us each day? Remember the question I ask when an Advertisement pops into my view? "Quick, WHAT are they Selling?" Yesterday we had an example of a confusing ad, let's see how quick you "get the [Link]
Fundamental Good Marketing Versus Bad Marketing
Dear Marketing Fanatics, I have a little game I play with my family, when we are watching television, not the shows available, but the commercials, or paid advertising. It goes a little something like this: "Quick, WHAT are they Selling?!" What's frightening and also a bit dangerous, especially if it your t.v. commercial or promo that is getting the reactions, is how wildly varied the answers [Link]
Even More Marketing Advertising And Business Resources For Pennies On The Dollar
Hey Small Business and Marketing Enthusiasts, Want another peek behind the curtain, to have a glimpse at how I operate my home business? And better yet, get some of my STUFF on the cheap? 1. You can get your hands on: The machine I've personally used to turn a cost of 30 cents into $14.00 to $50.00 to More. Leverage in this case, is Pure, Breakneck SPEED. What took other people 50 minutes to do [Link]
Quick Traffic PayPal Tip For Your Online Business
Dear Marketing and Business Enthusiast, I'm not usually a big fan of "tips". Often times they are obvious, or completely out of cotext and has little to no value. Here's an exception to that rule. Here's a quick tip, that's easy to implement, and is actually worth the effort. Many of you are very familiar with PayPal, probably because you are making money on Ebay now, and it was a natural [Link]
Grabbing The Business World By The NUTS
Attention: Marketing Enthusiasts, And The Media Savvy Entrepreneur: Slowly, but surely a Revolution is taking place. And the rip-tide is a real Mother. If you fall limp like a rag doll when you put forth efforts in the success of your internet Marketing business, Offline business, or advertising, I'm not talking to you. Those who are serious minded about their ultimate pursuit, will think [Link]
NPR, Gut Reaction And Valentine's Day
Dear Marketing Enthusiast, I woke up this morning, listening to the Diane Rehm show on NPR. The topic was a discussion about your body having not just one brain, but possibly two. What?! What A Way To Wake Up. Half awake, half out of it, and questioning your own anatomy.. For about an hour it was discussed, based on similar chemistry that occurs there, although a completely different beast [Link]