Marketing Works
Email Marketing: The Not-So-Free Offers in Your Inbox
I feel like ranting a little because I’m getting tired of spending hours purging my inbox of emails that offer me no value whatsoever. I’m sure every one of you will sympathize with my plight. It’s not so much the… [Link]
My Way Search Hits the Big TIme
My Way Search has made its way into the top five most popular search engines, according to a Neilson/NetRating survey. "My Way's unique anti-advertising value proposition resonates with a small, but growing market niche," said Mike Cassar, director of strategic… [Link]
Online copywriting…Forget the trickery, it’s all about you.
Here’s a question for you: What are the most important words on your web site? Do I hear you shout, “ keywords of course.” Well if you did, you’d be wrong. Forget your keywords for a moment because what you… [Link]
Is the Internet Becoming a Bore?
Interest in the Internet may be waning a new report suggests. The report from Neilsen/Netratings found that use of the Internet has shown minimal to flat growth in the time Internet users spend online at home. Mature Internet markets such… [Link]
Traditional Media Benefits from Internet Advertising
Traditional media companies such as newspapers and local radio and TV stations are benefiting from the surge in Internet advertising, tapping into half of the $3.9 billion that's being spent by local advertisers in 2005, according to a newly released… [Link]
Google to acquire Urchin web site analytics
Google Inc. today announced it has agreed to acquire Urchin Software Corporation, a San Diego, California based web analytics company. Urchin is a web site analytics solution used by web site owners and marketers to better understand their users' experiences,… [Link]
Along Came a Spider - The Difference Between Search Engines and Directories
Getting people to visit your Web site is a challenge for most site owners but there are several things you can do to generate more hits, and hopefully more sales. With that in mind, I'm posting a series of articles… [Link]
5.6 Billion Ways to Fool Your Anti-Spam Software
There are 5.6 billion different ways in which spammers try to fool anti-spam software to get their marketing messages through to unsuspecting email users. According to a report by Sophos, a network security company, there has been a steady rise… [Link]
Women have too much on their minds to pay attention to advertising
A national survey by Ketchum, a global public relations company, revealed that the reason marketers find it difficult to reach women ages 25 to 54 today is that women have much more on their minds than they did five years… [Link]
Americans spend an average of 14 hours online each month
A report relesased today by Nielsen//NetRatings found that Americans spend on average nearly 14 hours online each month, which is close to the worldwide average. Those living in Hong Kong surf the longest out of the 12 countries, averaging nearly… [Link]