Archive for the 'Blog Marketing' Category

Web Advertising

Friday, April 6th, 2007

JournalHome.com - FREE Blogs

Posted 16 months ago

 

 

 

Journal Home - www.journalhome.com

 

 

FREE BLOGS

 

FREE Blog Host

 

(more)

[Link]

Surfing, Searching, & Networking 101

Posted 16 months ago

Surfing, Searching, & Networking 101

by Ant Onaf

 

 

Everyone knows the internet can be very useful for finding information or learning something new.  In all honesty, the internet should be your #1 resource for finding any remote information.  The problem is everyone do not know how to use the internet to find information or to their advantage.  It's simple and I'll give (more)

[Link]

Do Not Call List - VoIP Make Calls from Overseas

Posted 16 months ago

Telemarketers have found a way to bypass the U.S. Do Not Call List.  Instead make the calls from overseas.  With the increasing popularity of VoIP, making a transition across seas is made easier.  Companies no longer need to lease LAN lines to make calls, the same internet connection that is used to surf the web is used to make phone calls.  There isn't any long distance.  Companies have figured this out and are planning to take advantage of this loophole.  Cold-calling and telemarketing may come back into play as we know it, but with the aid and resources from across seas. 

 

It’s amazing how technology has allowed the world to circumvent in the most difficult times.  Everyday there is something new and something old.

[Link]

Google Adsense has updated

Posted 16 months ago

Adsense has updated its TOS and it has added several different payment options, including Direct Deposit (BETA) for 15 countries.  The have also added AdLinks, which is a new way to display ads.  Instead of having multiple ads in a box, AdLinks makes it possible to have only 1 ad within an ad format.  From my understanding the TOS now allows advertisers to disclose their earnings.  Previously, discussing your earnings was strictly prohibited, but as I understand it, that has changed.  I will not discuss any earnings until I am clear about this policy.  I will need to re-read and read carefully the TOS.  I wonder if AdWords is next.  AdSense new TOS is listed below:  Courtesy of Jenstar @ webmasterworld…… http://www.webmasterworld.com/forum89/5618-2-10.htm

 

(more)

[Link]

10 Reasons Why Blogging is Good For Your Career by Tim Bray

Posted 16 months ago

I have read this excellent article written by Tim Bray:  http://www.tbray.org/ongoing/When/200x/2005/03/08/BloggingIsGood

 

I have debated with many about blogging and have defended blogging to the end.  Many times blogging can be satirical, opinonated, and inaccurate, but I also believe blogging is a great platform and can be very useful, resourceful, informative, social, and entertaining.  This article supports my beliefs, here's a snippet from the article:

 

(more)

[Link]

Why would you shoot yourself?

Posted 16 months ago

If you have a website and you want traffic (customers) then why would you close the door on them?  I went to a site today and it gave me a message "No Access Without Cookies.  Please enable cookies in your web browser and reload to gain access to this site."  Why would you force a user (customer) to enable their cookies just to access your site.  I know with cookies enabled the site can get much more information about their users but is it that important that you would rather lose customers.  The shocking thing was this was a online marketing company.  Of course, one of the companies that is by default in the block cookies list, because they are known for comprimising computers and/or privacy.  Probably a responsible party for all the scumware that has now disappered after the Windows Service Pack 2 update.

 

(more)

[Link]

Google is Fighting back!

Posted 16 months ago

For sometime Google has been looking down on the use of bots to submit websites to search engines and directories.  I believe Google feels that is an unethical approach for search engine marketing.  I think many SEO practices are unethical and should be thrown out the window.  I'm happy to see Google finally fighting back, but why did it take so long. 

 

The way Google is fighting back is that it has added a verification code to its site when submitting a URL.  What this does is elminate bots from easily submitting URL's because a bot cannot simply read the characters of the verification code and input them into the field.  Instead human-interaction needs to be mandated. 

(more)

[Link]

Marketing as a Sport

Posted 16 months ago

Have you ever thought of advertising as a sport.  Let's say you were in charge of getting a team together to play a game of basketball.  You had your pick from all the NBA players.  You would pick the best of the best, wouldn't you?  It's a game about winning.  The same applies with advertising, it's a game about winning.  If you had to advertise your website to the world, who would you choose.  The best of the best, right?  You would choose, the platform(s) that gets the word out the quickest and vastly.  So, next time you think about advertising your website you must first choose your team and make them work as a team.  Who's your starting 5?

[Link]

Google Weather

Posted 16 months ago

Another great Google project.

 

Google Weather

 

Get weather in your local US location just by doing a Google search using the operator "weather"

 

Example:  weather new york

                weather chicago

(more)

[Link]

Yahoo! 10th Anniversary

Posted 16 months ago

Today is Yahoo's 10th Anniversary.  10 years is not a long time, but it sure feels like it.  10 years ago I wasn't even introduced to the internet yet.  Computers were foreign to me.  Until 1997, computers/internet entered my world and my life changed.  And it all started with Yahoo!  A friend showed me how to create/use email…Yahoo! my first email account, and still used to this day.  Celebrate.

[Link]

Hosting Your Own Web Server: Things to Consider

Posted 16 months ago

Hosting Your Own Web Server: Things to Consider

 

Are you disgusted or disappointed with your current web host?  Have you switched web hosting companies too many times?  Have you thought of hosting your own website(s)?  Do you have the ambition to control and manage your own web server?

 

If you answered 'yes' to the questions above, then you may be ready to host your own sites.  This article will give you things (more)

[Link]

Firefox is All Hype

Posted 16 months ago

I have to agree with this article I just read.  Firefox is not a top contender in my book.  Yes!  I said it.  The hype around Mozilla Firefox is overrated.  I have used Firefox for 3 weeks straight before returning back to IE, off the pure power of hype.  As an open-source advocate I employ what FF is offering.  But, there is a time to be real.  FF is not a top contender for a web browser.  IE is not so unsecure that it cannot be tweaked to perform under more secure settings.  IE is a user-friendly browser (Microsoft).  The purpose is to allow a simple connection, MS understands this.  By default Microsoft settings are set to unsecure, within IE and OS's.  There is still people using Windows 98 (it's ashame, but its true).  There isn't anyone using Firefox '98.  If Firefox continues to gain market (more)

[Link]

Google Movies

Posted 16 months ago

Google introduces its latest operator "movie", this operator tag enables you to search movies (old & new).

 

If you ever had trouble remembering the title of a movie but know key bits & pieces of the movie then you shouldn't have any problem finding the movie title.

 

Here are some examples I've tried myself:

 

(more)

[Link]

Geckotribe releases upgrade

Posted 16 months ago

Geckotribe has released CaRP 3.5.5 with loads of new add-ons:

 

1. Added the ability to offset the timestamps by any number of minutes (see "timeoffset" in the online documentation).

2. Added an option to not fix invalid XML entities. This is useful when displaying feeds whose content is enclosed in CDATA sections. The old code erroneously re-escaped any entities found in these sections (see "fixentities" in the online documentation).

3. The values of "atruncidesc" and "atrunccdesc" are now appended to truncated data before any open HTML tags are closed. This is mainly to prevent the text from being appended after closing paragraph tags.

4. Ampersands (&) are now entity encoded when they appea (more)





[Link]

Under Pressure Acheiver

Posted 16 months ago

I just realized that I am a Under Pressure Acheiver.  I perform most well while under pressure. When things is normal and stable, I seem not to think straight and I become lazy.  Not so much 'lazy' as I don't move or can't move, but lazy where the day seems like a 'day home from work' (if I wasn't self-employed). 

 

I think this trait relates to my technical background.  As being an IT Consultant (network/systems admin) you tend to be in high-pressure arenas.  Throughout the days, you are faced with problems, that rely only on your skill, talent, and knowledge to fix…(well not only you…but you know non-tech co-workers never know you sometimes get the answer to solutions from the internet, nor do they care).  Being on the fr (more)

[Link]

Charges Pressed Against American Allegedy Plotted to Assasinate President Bush

Posted 16 months ago

 

I won't speak on this topic.

 

I don't feel like being political.  By the way my political views are skewed & awkward.  I like President Bush but, I also liked President Bill Clinton.  I don't believe in affirmative action, reparations, or any other form of remourse.  I believe racism still exist but on all sides, not just one side.  I don't think times are the same, meaning things have changed, some things for the better and others for the worse, but I could nit pic all night, so I won't.  I belive the meida plays an important role in the way we act as a people.  I believe gangsta rap is wrong (and wron (more)

[Link]

SEO Ethical or Unethical

Posted 16 months ago

This is a question I myself and many others ponder over, constantly.  Not that my techniques are unethical, but the fact that my focus is to beat the system and arrive at the top of search engines.  This in itself is a personal gain, regardless if it is your site or a client site which I'm promoting.  This is solely a purpose of personal gain and accomplishment.  Of course, I always have the site visitors in mind and I think of what will benefit them, as to how easy it is to find the site?  If they click on the link will they find what they are looking for?  Is the advertising practice intrusive or invasive? etc.  These are questions I ask myself, as well I choose a primary advertising platform which will best benefit the client.  Search engine optimization and ranking is usually primary or at the top of the list, and getting a site to the top of the SE's is not about benefit to the clie (more)

[Link]

Microsoft Recalls XBox Power Cords

Posted 16 months ago

Xbox recalls 14.1 million power cords, because a potential fire hazard.  Microsoft said that 30 customers have reported fire damage.  7 Xbox users burned their hands.  23 reported smoke damage or damage to their carperts or entertainment centers.  Peter Moore, a corporate vice president at Microsoft Xbox division, said the company knew about the fire hazard for some time now.  They have been gearing up for several months, by producing more cords and making other arrangements.  The recall effects about 70% of about 20 million consoles sold.  —–

 

Free replacement power cords can be ordered here.

(more)

[Link]

New York Times expected to buy About.com for $410m

Posted 16 months ago

This acquistion would make NYT advertising ad space greatly increase.  About.com has approximately 22,000,000 visitors per month.  Not a bad acquisition for NYT.  New York Times has signed an agreement with Primedia to purchase About.com for $410 millon in cash.  By adding this extra entity to it's current online properties, which include NYTimes.com and Boston.com, will allow NYT to rank the 12th largest online property.  The acquisiton is expected to close late this quarter or early next quarter.

 

Acquisitions are up!

[Link]

Introduction

Posted 16 months ago

My goal with this blog is to document, discuss, share, and inform readers of online advertising opportunities, internet marketing strategies, and the lastest technologies.

With that said, I will also utilize this blog for it's dominant purpose, as a personal journal. Documenting my day and life.

A little about me, I'm an self-employed online internet marketer, web advertiser, and IT consultant. I have useful knowledge in my field of work, though I still learn new things everyday, which I hope to share with you all. I am not a web programmer or any other type of programmer. I can not write a lick of code. I do consider myself a webmaster, because I am able to create, design, and develop web pages using WYSIWYG editors. I also use web templates, pre-made scripts, and custom-made scripts, developed by third-parties. I also consider myself a webmaster because I host my own websites on my servers, (more)



[Link]

JournalHome.com - FREE Blogs

Posted 4 years ago

 

 

 

Journal Home - www.journalhome.com

 

 

FREE BLOGS

 

FREE Blog Host

 

(more)

[Link]

Surfing, Searching, & Networking 101

Posted 4 years ago

Surfing, Searching, & Networking 101

by Ant Onaf

 

 

Everyone knows the internet can be very useful for finding information or learning something new.  In all honesty, the internet should be your #1 resource for finding any remote information.  The problem is everyone do not know how to use the internet to find information or to their advantage.  It's simple and I'll give (more)

[Link]

Do Not Call List - VoIP Make Calls from Overseas

Posted 4 years ago

Telemarketers have found a way to bypass the U.S. Do Not Call List.  Instead make the calls from overseas.  With the increasing popularity of VoIP, making a transition across seas is made easier.  Companies no longer need to lease LAN lines to make calls, the same internet connection that is used to surf the web is used to make phone calls.  There isn't any long distance.  Companies have figured this out and are planning to take advantage of this loophole.  Cold-calling and telemarketing may come back into play as we know it, but with the aid and resources from across seas. 

 

It’s amazing how technology has allowed the world to circumvent in the most difficult times.  Everyday there is something new and something old.

[Link]

Google Adsense has updated

Posted 4 years ago

Adsense has updated its TOS and it has added several different payment options, including Direct Deposit (BETA) for 15 countries.  The have also added AdLinks, which is a new way to display ads.  Instead of having multiple ads in a box, AdLinks makes it possible to have only 1 ad within an ad format.  From my understanding the TOS now allows advertisers to disclose their earnings.  Previously, discussing your earnings was strictly prohibited, but as I understand it, that has changed.  I will not discuss any earnings until I am clear about this policy.  I will need to re-read and read carefully the TOS.  I wonder if AdWords is next.  AdSense new TOS is listed below:  Courtesy of Jenstar @ webmasterworld…… http://www.webmasterworld.com/forum89/5618-2-10.htm

 

(more)

[Link]

10 Reasons Why Blogging is Good For Your Career by Tim Bray

Posted 4 years ago

I have read this excellent article written by Tim Bray:  http://www.tbray.org/ongoing/When/200x/2005/03/08/BloggingIsGood

 

I have debated with many about blogging and have defended blogging to the end.  Many times blogging can be satirical, opinonated, and inaccurate, but I also believe blogging is a great platform and can be very useful, resourceful, informative, social, and entertaining.  This article supports my beliefs, here's a snippet from the article:

 

(more)

[Link]

Why would you shoot yourself?

Posted 4 years ago

If you have a website and you want traffic (customers) then why would you close the door on them?  I went to a site today and it gave me a message "No Access Without Cookies.  Please enable cookies in your web browser and reload to gain access to this site."  Why would you force a user (customer) to enable their cookies just to access your site.  I know with cookies enabled the site can get much more information about their users but is it that important that you would rather lose customers.  The shocking thing was this was a online marketing company.  Of course, one of the companies that is by default in the block cookies list, because they are known for comprimising computers and/or privacy.  Probably a responsible party for all the scumware that has now disappered after the Windows Service Pack 2 update.

 

(more)

[Link]

Google is Fighting back!

Posted 4 years ago

For sometime Google has been looking down on the use of bots to submit websites to search engines and directories.  I believe Google feels that is an unethical approach for search engine marketing.  I think many SEO practices are unethical and should be thrown out the window.  I'm happy to see Google finally fighting back, but why did it take so long. 

 

The way Google is fighting back is that it has added a verification code to its site when submitting a URL.  What this does is elminate bots from easily submitting URL's because a bot cannot simply read the characters of the verification code and input them into the field.  Instead human-interaction needs to be mandated. 

(more)

[Link]

Marketing as a Sport

Posted 4 years ago

Have you ever thought of advertising as a sport.  Let's say you were in charge of getting a team together to play a game of basketball.  You had your pick from all the NBA players.  You would pick the best of the best, wouldn't you?  It's a game about winning.  The same applies with advertising, it's a game about winning.  If you had to advertise your website to the world, who would you choose.  The best of the best, right?  You would choose, the platform(s) that gets the word out the quickest and vastly.  So, next time you think about advertising your website you must first choose your team and make them work as a team.  Who's your starting 5?

[Link]

Google Weather

Posted 4 years ago

Another great Google project.

 

Google Weather

 

Get weather in your local US location just by doing a Google search using the operator "weather"

 

Example:  weather new york

                weather chicago

(more)

[Link]

Yahoo! 10th Anniversary

Posted 4 years ago

Today is Yahoo's 10th Anniversary.  10 years is not a long time, but it sure feels like it.  10 years ago I wasn't even introduced to the internet yet.  Computers were foreign to me.  Until 1997, computers/internet entered my world and my life changed.  And it all started with Yahoo!  A friend showed me how to create/use email…Yahoo! my first email account, and still used to this day.  Celebrate.

[Link]

Hosting Your Own Web Server: Things to Consider

Posted 4 years ago

Hosting Your Own Web Server: Things to Consider

 

Are you disgusted or disappointed with your current web host?  Have you switched web hosting companies too many times?  Have you thought of hosting your own website(s)?  Do you have the ambition to control and manage your own web server?

 

If you answered 'yes' to the questions above, then you may be ready to host your own sites.  This article will give you things (more)

[Link]

Firefox is All Hype

Posted 4 years ago

I have to agree with this article I just read.  Firefox is not a top contender in my book.  Yes!  I said it.  The hype around Mozilla Firefox is overrated.  I have used Firefox for 3 weeks straight before returning back to IE, off the pure power of hype.  As an open-source advocate I employ what FF is offering.  But, there is a time to be real.  FF is not a top contender for a web browser.  IE is not so unsecure that it cannot be tweaked to perform under more secure settings.  IE is a user-friendly browser (Microsoft).  The purpose is to allow a simple connection, MS understands this.  By default Microsoft settings are set to unsecure, within IE and OS's.  There is still people using Windows 98 (it's ashame, but its true).  There isn't anyone using Firefox '98.  If Firefox continues to gain market (more)

[Link]

Google Movies

Posted 4 years ago

Google introduces its latest operator "movie", this operator tag enables you to search movies (old & new).

 

If you ever had trouble remembering the title of a movie but know key bits & pieces of the movie then you shouldn't have any problem finding the movie title.

 

Here are some examples I've tried myself:

 

(more)

[Link]

Under Pressure Acheiver

Posted 4 years ago

I just realized that I am a Under Pressure Acheiver.  I perform most well while under pressure. When things is normal and stable, I seem not to think straight and I become lazy.  Not so much 'lazy' as I don't move or can't move, but lazy where the day seems like a 'day home from work' (if I wasn't self-employed). 

 

I think this trait relates to my technical background.  As being an IT Consultant (network/systems admin) you tend to be in high-pressure arenas.  Throughout the days, you are faced with problems, that rely only on your skill, talent, and knowledge to fix…(well not only you…but you know non-tech co-workers never know you sometimes get the answer to solutions from the internet, nor do they care).  Being on the fr (more)

[Link]

Geckotribe releases upgrade

Posted 4 years ago

Geckotribe has released CaRP 3.5.5 with loads of new add-ons:

 

1. Added the ability to offset the timestamps by any number of minutes (see "timeoffset" in the online documentation).

2. Added an option to not fix invalid XML entities. This is useful when displaying feeds whose content is enclosed in CDATA sections. The old code erroneously re-escaped any entities found in these sections (see "fixentities" in the online documentation).

3. The values of "atruncidesc" and "atrunccdesc" are now appended to truncated data before any open HTML tags are closed. This is mainly to prevent the text from being appended after closing paragraph tags.

4. Ampersands (&) are now entity encoded when they appea (more)





[Link]

Charges Pressed Against American Allegedy Plotted to Assasinate President Bush

Posted 4 years ago

 

I won't speak on this topic.

 

I don't feel like being political.  By the way my political views are skewed & awkward.  I like President Bush but, I also liked President Bill Clinton.  I don't believe in affirmative action, reparations, or any other form of remourse.  I believe racism still exist but on all sides, not just one side.  I don't think times are the same, meaning things have changed, some things for the better and others for the worse, but I could nit pic all night, so I won't.  I belive the meida plays an important role in the way we act as a people.  I believe gangsta rap is wrong (and wron (more)

[Link]

SEO Ethical or Unethical

Posted 4 years ago

This is a question I myself and many others ponder over, constantly.  Not that my techniques are unethical, but the fact that my focus is to beat the system and arrive at the top of search engines.  This in itself is a personal gain, regardless if it is your site or a client site which I'm promoting.  This is solely a purpose of personal gain and accomplishment.  Of course, I always have the site visitors in mind and I think of what will benefit them, as to how easy it is to find the site?  If they click on the link will they find what they are looking for?  Is the advertising practice intrusive or invasive? etc.  These are questions I ask myself, as well I choose a primary advertising platform which will best benefit the client.  Search engine optimization and ranking is usually primary or at the top of the list, and getting a site to the top of the SE's is not about benefit to the clie (more)

[Link]

Microsoft Recalls XBox Power Cords

Posted 4 years ago

Xbox recalls 14.1 million power cords, because a potential fire hazard.  Microsoft said that 30 customers have reported fire damage.  7 Xbox users burned their hands.  23 reported smoke damage or damage to their carperts or entertainment centers.  Peter Moore, a corporate vice president at Microsoft Xbox division, said the company knew about the fire hazard for some time now.  They have been gearing up for several months, by producing more cords and making other arrangements.  The recall effects about 70% of about 20 million consoles sold.  —–

 

Free replacement power cords can be ordered here.

(more)

[Link]

New York Times expected to buy About.com for $410m

Posted 4 years ago

This acquistion would make NYT advertising ad space greatly increase.  About.com has approximately 22,000,000 visitors per month.  Not a bad acquisition for NYT.  New York Times has signed an agreement with Primedia to purchase About.com for $410 millon in cash.  By adding this extra entity to it's current online properties, which include NYTimes.com and Boston.com, will allow NYT to rank the 12th largest online property.  The acquisiton is expected to close late this quarter or early next quarter.

 

Acquisitions are up!

[Link]

Introduction

Posted 4 years ago

My goal with this blog is to document, discuss, share, and inform readers of online advertising opportunities, internet marketing strategies, and the lastest technologies.

With that said, I will also utilize this blog for it's dominant purpose, as a personal journal. Documenting my day and life.

A little about me, I'm an self-employed online internet marketer, web advertiser, and IT consultant. I have useful knowledge in my field of work, though I still learn new things everyday, which I hope to share with you all. I am not a web programmer or any other type of programmer. I can not write a lick of code. I do consider myself a webmaster, because I am able to create, design, and develop web pages using WYSIWYG editors. I also use web templates, pre-made scripts, and custom-made scripts, developed by third-parties. I also consider myself a webmaster because I host my own websites on my servers, (more)



[Link]

Marketing for your blog

Friday, April 6th, 2007

Links for 2009-01-05 [Furl]

Posted 36 hours ago

Twitter be Nimble, Twitter be Quick, if you don’t know Jack, try these Twitter Tricks How to light a candle under your Twitterings for both Newbies and those that think they are Pros… Why should I Twitter? How do I Twitter? What do I Twitter? How do I get followers? Can I make or raise money with Twitter? and… OK, I’m ready to start, what’s next? Twitter / Mari Smith: Good tips & resources Fun Twitter blog post by @dhollings, guest blogging for @problogger: http://budurl.com/twitip Plenty good tips & resources. [Link]

Links for 2008-12-26 [Furl]

Posted 11 days ago

The Shorty Awards - Dan Hollings was nominated for a Shorty Award Dan Hollings was nominated for a Shorty Award! He is currently in the TOP ranked finalists. The Shorty Awards honor the best content producers on Twitter. Vote for Dan Hollings via Twitter at: http://budurl.com/myshortyvote [Link]

Links for 2008-12-08 [Furl]

Posted 4 weeks ago

New Children's Book: "Lydia the Ladybug In Paris" is a Fun and Inspiring Story - Yahoo! News A new children's book has just been released "Lydia the Ladybug In Paris," by Marie Lawrence. Many readers have become familiar with this favorite ladybug heroine, in "Lydia, the Story of How the Ladybug Earned Her Wings." This wonderful sequel is sure to be a winner with both children and adults with its adventurous plot, colorful characters, and many funny moments too. [Link]

Links for 2008-12-01 [Furl]

Posted 5 weeks ago

Recommended Sites, Books and Resources Recommended Sites, Books and Resources by Dan Hollings [Link]

Links for 2008-05-08 [Furl]

Posted 8 months ago

http://www.danhollings.com/secrets/training.html Dan Hollings and Joe Polish will soon release an advanced "how-to" training program for businesses and entrepreneurs ready to propel their business with both online and offline marketing strategies. [Link]

Links for 2007-10-17 [Furl]

Posted 15 months ago

WIDE-AGRA: Tap that Congressional "Larry Graig" Feeling. It's that wide stance guys like! If your life is in the toilet, your career has hit a stall, do as politicians do, there's a pill for each and all. If your restless feet are wandering, don't take it in the pants, do as big time Senators do, go wide and take a stance. (Don't miss the testimonials!) Digg - Stance Widening as Senator Larry Craig Reveals Memorabilia (a HOOT!) Senator Craig can't toe tap around this latest revealing evidence as a new CNN mash-up video widens his stance yet again. A shocking new men's room encounter caught by airport security cameras reveals Idaho Senator Larry Craig & all his memorabilia. If you thought OJ Simpson was a hoot, this guy seems "One Flush Short of the Tidy Bowl Man?" [Link]

Links for 2007-10-15 [Furl]

Posted 15 months ago

Weighing the fate of the vegan teacher - chicagotribune.com Expanding children's knowledge about different topics — especially if they are relevant to the environment, ecology, ethics, and our health — is important in creating good citizens in a society so that people can make better choices as adults about their government, and choices which affect their lives. - Loretta Hollings [Link]

Links for 2007-09-02 [Furl]

Posted 16 months ago

Internet Marketing » Before The Big Bang book BEFORE THE BIG BANG BOOK. Web consultant and author, Dan Hollings, the internet mastermind behind the record breaking online marketing campaign that skyrocketed the controversial movie The Secret by Rhonda Byrne to incredible heights of success, reveals in print his secret book: “Before The Big Bang.” Real Estate Information » Foreclosure Webinar For San Antonio, Texas San Antonio, Texas: When you’ve read six free real estate lessons I have for you, you’ll discover that real estate in your local area is an ideal vehicle to make massive windfalls right now. Join countless students all over your State enjoying extraordinary levels of profit because of this wild market change. Many started with limited money and none of them had any specialized knowledge. The Real Estate Website » Foreclosure Seminar For Ohio Foreclosures in Ohio are on the increase and perhaps surprisingly, this mortgage calamity could manifest itself as a way to make money while helping those that are in foreclosure trouble. The Internet Marketing Website » The well known online consultant Dan Hollings is a sought after organic optimization consultant. Dan Hollings is for companies who strive to get their business online and on a proven road to success, but need practical help putting together a strategy for the results required. Ingenious Internet Marketing Strategies » A popular web consultant Dan Hollings is a well known word of mouth marketing strategist. Dan Hollings is for entrepreneurs who want their project web-based and on a proven road to success, yet need hands-on help figuring out a strategy for success. Larry King Show - “DVDs are selling like hotcakes” as the result of an internet marketing campaign by Dan Hollings. The ideal online professional : The Internet Marketing Website ABC News - “The marketing campaign behind The Secret is going to go down in history as the greatest case study of viral marketing ever done. Anywhere.” Chicago Tribune - Refereed to Dan Hollings’ internet marketing strategy as “…a clever viral marketing campaign that has successfully harnessed the Internet and word-of-mouth buzz to reach the masses.” Internet Marketing Today » Blog Archive » The well known online consultant Dan Hollings is a top social marketing research strategist. Dan Hollings is for entrepreneurs who desire to get their enterprise web-based and on-track, but desire professional help figuring out a game-plan for the results required. [Link]

Links for 2007-08-08 [Furl]

Posted 17 months ago

To Do List | Otavo - The Intention Engine Otavo page by Dan Hollings, internet marketing consultant with a focus on his TO DO LIST marketing strategy for internet marketers. Dan Hollings, Internet Marketing Consultant One of the most noted internet marketing campaigns orchestrated by Dan Hollings was The Secret (2006 film). The Secret internet marketing campaign is consider by many as one of the most successful and profitable internet marketing campaigns of its kind deploying strategies of Web 2.0, Pay per click advertising, Viral marketing, Word of mouth, Social media marketing, Search engine optimization, Link bait, & numerous other internet marketing strategies. Before The Big Bang, Internet Marketing Book Internet Marketing Book Summary: An often funny and behind the scenes look at what many now call the most successful internet campaign of our times. Learn directly from the guy that did it all, Mr. Universe, how "The Secret" movie broke all the records and how you can apply these same secret strategies to your site, blog, or business. Dan Hollings, Internet Marketing Consultant - Wikipedia, profile The marketing campaign behind The Secret is going to go down in history as the greatest case study of viral marketing ever done… Anywhere. — Frank Mastropolo, ABC News. Internet marketing consultant, Dan Hollings is an authority on internet technologies, system development, internet strategy and internet marketing. Environment News, Global Warming and Social Responsibility Business educators may be in for a surprise. Something extraordinary is happening in the global marketplace that defies classic principles taught at virtually every business school and is something of a global warming controversy. [Link]

Links for 2007-08-04 [Furl]

Posted 17 months ago

The Encyclopedia Website » Example Landing Page Internet Marketing Plan A landing page internet marketing plan to do list is important to your marketing results. Example internet marketing plan. [Link]

Links for 2007-07-31 [Furl]

Posted 17 months ago

The Encyclopedia Website » Internet web site marketing expert Dan Hollings is a popular internet web site marketing expert. Dan Hollings is for people who desire to get their enterprise on the web and on a proven road to success, yet need professional help figuring out a game-plan for success. [Link]

Links for 2007-07-30 [Furl]

Posted 17 months ago

The Encyclopedia Website » Symbolism ladybug If you are looking for information on symbolism ladybug, then the esteem building book for children Lydia The Lady Bug is a storybook that is destined to help in your encyclopedia research. [Link]

Links for 2007-07-28 [Furl]

Posted 17 months ago

Ladybug Stuff: Books, Poems, Gifts for Building Children's Self Esteem on Squidoo This enchanting children's book about a little ladybug reveals the importance of thought in shaping destiny. Lydia's simple belief in herself, and positive outlook about life allows her to cope with the rejection of others, while still continuing to have faith in her dreams. It also has a strong message of kindness toward others. As it is ultimately, her compassionate heart which helps her to succeed in the end. All Things Kids » Lydia the lady bug children’s book builded self esteem. This enchanting book about a minuscule ladybug reveals the significance of thought in shaping destiny. Lydia’s simple belief in herself, and positive outlook about life allows her to overcome rejection by friends and peers, while still continuing to have faith in her life goals. This children’s book also has a powerful message of compassion toward others. [Link]

Links for 2007-07-23 [Furl]

Posted 18 months ago

All Things Kids » “Lydia The Lady Bug” and the lady bug club… If you have or like the lady bug club, then the esteem building kid’s story Lydia The Lady Bug may be just your cup of tea! [Link]

Links for 2007-07-21 [Furl]

Posted 18 months ago

2BangIt.com - Free TO DO List Builder for Anyone Marketing Anything! - Bang It Out Free TO DO List Builder for Anyone Marketing Anything! Since a TO DO list is critical to your marketing success, why not bang it out with a little help? [Link]

What's Froogle? Can people find your blog's prod…

Posted 19 months ago

What's Froogle? Can people find your blog's products or services displayed there?
As A Blogger, the first question you need to ask yourself is: "Where do customers shop?"

Consumers frequent places that are familiar Consumers frequent places that are convenient Consumers frequent places they trust Consumers frequent places with fair prices Consumers frequent places that are well advertised Froogle So what does knowing where customers shop have to do with the comparison shopping engine called Froogle? Well simply put; many people trust Google's Foogle and they are familiar with Google because it's well promoted, they've been there before and it's always convenient. While Google's Froogle doesn't price or sell anything themself, they do allow shoppers to search for good prices. Froogle has hit the consumer's nail right on its head.

It's one of the rare exceptions to the old expression, "there’s no such thing as a free lunch". At Froogle, if you're looking to marketing something, lunch is on them. It's as easy as 1-2-3.

First some interesting facts and then the various steps (below) for adding your products or services to Froogle's comparison shopping engine.

Froogle Info
Froogle is on the Google home page.
Millions of people come to Google each day, and many are actively looking for the products you're selling. Froogle connects shoppers with merchants.

You can list your products on Froogle for free.
Unlike other online shopping sites, Froogle costs nothing. There's no spending account to set up and maintain. No cost-per-click. No cost, period.

Froogle provides store ratings and product reviews.
Google’s technology scours the web to identify relevant information about listed stores and products. This information is in the form of review 'snippets' from independent ratings sites.

Froogle is forever free to merchants who wish to participate.
Upload your product info (data feed) and you'll be listed overnight. The entire system is supported by 'Sponsored Links' which are paid advertisements Froogle displays along side the regular Froogle listings.

You have a blog and a product or service, correct? Do you know if it can be added to Froogle.
Next are some helpful tips toward getting your blog's products or services added to Froogle using their data feed system:
Go to the Froogle Merchant Center and sign-in
If you do not have an account, open one and enter the merchant area.
Set-up an FTP account
Set up an FTP account so that later you can upload your 'product or service' feeds in the Froogle system.
Adjust your feed's settings
Your feed will have a filename and other parameters. You must set this up as well.
Upload your feed
After you create a feed according to Froogle's instructions you'll upload it by FTP. Check that your feed name matches the filename you chose above in Step 3.

Are you learning valuable ideas? We recommend you check out our previous blog posts for many other marketing ideas. In fact, why not add our RSS feed to your "Feed Reader" so you don't miss future trainings?


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Your Blog | Froogle | Dan Hollings |
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Does your Blog cater to Mompreneurs? S…

Posted 19 months ago

Does your Blog cater to Mompreneurs?
DSA Statistics (Female vs Male)
Source: DSA.org
According to the most recent statistics available from the Direct Sales Association, 79.9% of people in "direct sales" are female. Even without a calculator, I can figure the boys total a paltry 20.1%. Many of the women in our industry (and customers we seek) are current or future moms. It seems natural that a new term has appeared on our horizon known as Mompreneurism.

Books by Mompreneur: Ellen H. Parlapiano Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Oprah; their mompreneurs online web site (www.mompreneursonline.com) draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll learn that they've interviewed hundreds of these "mompreneurs" working from home. Their interviews revealed that these work at home women share certain secrets for online results. Don't miss the interesting points they offer. For example, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Pat and Ellen:

Team Work. Mompreneurs® forge powerful alliances–both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives. The Control Factor. Moms start home businesses for family flexibility, so they grow their enterprises slowly and steadily to retain control over their work/family time. The 24/7 availability of the Internet lets them work when THEY want to. A Natural Niche. Cyberspace opens up a wealth of business ideas, allowing moms to tap into their talents, skills and passions to create products and services for highly targeted audiences. Perhaps you think Your Blog is a wonderful place for moms? Maybe you're hoping to attract these "mompreneurs" working from home to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial spirit?

Whatever the case, mothers managing kids and a business from home are an important niche and your internet marketing can target these moms. Moms are both a consumer and a business force to be respected and understood.

Think optimistically that your blog's product or service will be just the thing these mompreneurs are desiring? Now, let's continue (below) with more tips in our series on techniques to assure a successful PPC search engine campaign. Maybe you can get some moms clicking!

More Pay Per Click Marketing Tips Below:
Sometimes people type in web addresses in those search boxes! So bid on those if the search engine allows it: 'www.website.com', 'website.com', 'http://website.com' and every combination full or partial you think a searcher might actually type. Match up keywords with words in your ad copy. Even though a 'spa', a 'hot tub', and a 'whirlpool' might mean the same thing in your mind, if a searcher types in 'hot tub' and your listing says: "Relax and save in your new Spa", you will miss out on many interested customers. Think negative… yes, people search for herbs that can kill, plastic surgery pitfalls, mlm scams and sundry other peculiar things. Invite them to explore your related listing. Do you offer cosmetics or skin car as an alternative to plastic surgery? Is you mlm a beacon of light in a sea of seemingly dubious scams? Get creative with interest spikes in the news. 'Mad Cow' might be a great keyword for your all vegetarian product line. The 'SARS' outbreak might have generated millions of searches that your 'immunity booster' could have benefited from (just don't make any false claims). And where were all the bra ads when a gazillion people typed in 'Janet Jackson' after the 2004 Super Bowl surprise? Reaching Out to Mompreneurs Here’s one way you can be relevant and compelling in reaching out to these "mompreneurs" working from home:

MAKE IT VIRAL: Viral marketing is huge among mompreneurs. Easy-to-forward articles, mini-ebooks and cards are perfect. But low-tech solutions can be equally effective. For example, Clorox offers a new mop which includes several postcard-style coupons that let happy customers share the handy product with their friends.

For additional lead generation ideas visit:
Internet Marketing Tips for Your Blog

Are you learning valuable ideas? We recommend you check out our previous blog posts for many other marketing ideas. In fact, why not add our RSS feed to your "Feed Reader" so you don't miss future trainings?


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Your Blog | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings |
Other recommended blogs:
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[Link]

You have a blog and a product or service, corre…

Posted 19 months ago

You have a blog and a product or service, correct? Do you know if it can be marketed by pay per click
Perhaps the product or service offered by your blog is not widely known by consumers. This can be a positive or a negative depending on the mindset of your potential visitor. What's important in all cases, is that you provide the features and benefits that your product or service offers and focus on that at your blog. If a customer likes what you offer, they will naturally want to recommend it to others and this helps grow your business through positive word-of-mouth.

As A Blogger you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get visitors.

Can your blog's product or service be sold by pay per click or not? You've got to answer that first, right? But equally important, can you put together a campaign that generates more real buyer than cost?

Good news, the answer is: "YES!"

Search engine marketing tips: When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc. Explore variations: 'soy milk', 'soymilk', 'soy-milk' Add plurals: 'protein bar' and 'protein bars' Use abbreviations and acronyms Use US and UK spellings Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc. Over 50 tips have been published in this ongoing PPC tips series; please check our archived posts for many more helpful marketing recommendations. OK?

To make certain you don't miss this series of pay per click tips, you might consider subscribing to my RSS feed.


Technorati:
Your Blog | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords |















[Link]

Will Yahoo or Google Pay Per Click Ads Work for…

Posted 19 months ago

Will Yahoo or Google Pay Per Click Ads Work for Your Blog.
When comparing the primary pay-per-click search engines, you might be challenged to figure out which is best for you. The top two are Yahoo and Google. It's a good idea to start your search engine marketing strategy with a small budget, spreading it out over a few different search engines to experiment and see where your target market may be lurking.

A good place to start is by viewing the wonderful tutorials and flash overviews offered by Google and Yahoo. Start your exploration below, you'll find others at Google and Yahoo:

Sponsored Search
Pay-per-click Yahoo Search: Overview
http://searchmarketing.yahoo.com/rc/srch/tu_srch.php

Flash presentation explains Yahoo sponsored search.
Bids, ranks, and costs with Google AdWords: Flash Tutorial
Bids, ranks, and costs with Google AdWords
http://services.google.com/tutorial/bpr/bpr.html

Tips to improve your AdWord ranking while managing your campaign funds.
Understanding PPC Conversion Tracking: Flash Tutorial
Understanding PPC Conversion Tracking
http://services.google.com/marketing/links/cvt_tutorial

Learn which pay per click ads work and which do not.

Yahoo and Google Handle Bidding a Bit Different, Let's Look…
Sponsored ads at Yahoo Yahoo places your bid at 1 penny over your next lowest competitor. Thus, if you bid $3.00 per click, and the next highest bid is $1.95 per click, you will only pay $1.96 per click. Yahoo allows you to see who you are bidding against and what they are bidding, so you know exactly where you will rank, and how much you will pay. Yahoo's maximum bid is $999.99 Yahoo's minimum bid is $0.10 Google Ad Bidding Policy Google keeps secret what you will pay per click. Thus, if you bid $3.00 per click, you will pay anywhere from $0.05 to $3.00 per click. Google does not allow you to know how much your competitors are bidding per click. An advantage with Google is that you will rank higher if your click-through rate (CT rate) is better (a CT rate is the ratio of clicks on your ad to the number of times your ad is shown). Thus, you may have a better rank than your competitor, even if he or she bids more than you (because of your CT rate). Google's maximum bid is $100.00 Google's minimum bid is $0.05

New Google AdWords keyword status changes: Simplified keyword states and quality-based minimum bids.

IMPORTANT: Google announced in early August 2005 that they will simplify their keyword status system and introduce quality-based minimum bids, giving us more control to run all keywords we find important.

How it works

Each keyword will now be assigned a minimum bid that is based on the quality (also called Quality Score) of your keyword in your account. If your keyword or Ad Group's maximum cost-per-click (CPC) meets the minimum bid, your keyword will be active and trigger ads. If it doesn't, your keyword will be inactive and will not trigger ads.

Previosly, keyword statuses were called normal, in trial, on hold, and disabled. Under the new rules, this will be replaced with active (triggering ads) or inactive (not triggering ads). No more slowed or disabled keywords if no do not have a minimum clickthrough rate (CTR) threshold.

PPC Tips:

Pay-per-click advertising tips for the Blogger continue below: If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'. Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.

Let’s say you are marketing a broad line of herbal products… why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc. Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc. Last week I posted the another round of search engine marketing tips and yet more in the weeks before that. Check previous weeks for more ideas.

To make certain you don't miss this series of PPC tips, you might consider subscribing to my RSS feed.


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Your Blog | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | Sponsored Ads | Contextual Ads | AdWords









































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Your Blog? What do people really think about it…

Posted 19 months ago

Your Blog? What do people really think about it?
Have you ever thought about the public's perception of what you do?

Your Blog
Perhaps the product or service offered by your blog is not widely known by consumers. This can be a positive or a negative depending on the mindset of your potential visitor. What's important in all cases, is that you provide the features and benefits that your product or service offers and focus on that at your blog. If a customer likes what you offer, they will naturally want to recommend it to others and this helps grow your business through positive word-of-mouth.

Do you believe that people visiting your web page have already learned this about Your Blog?
What do customers think?That’s the challenge in any search engine marketing campaign; you might best think through this issue at the outset (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'know' about you and the blog's product or service you offer. Not sure? Then If at best you're guessing, then assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that appears to be a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar items visitors could associate you with.

Much of these consumer 'mindset' concerns should be addressed the moment they hit your first web page after clicking your ad; so before you start any pay per click ads, reflect for a bit on how visitors will feel (and what they will think) when they hit your landing page.

More tips for your PPC campaign: Without any further delay, I'll continue with my tips this week. Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen. Put your biscuits in the oven and watch'em rise… That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own. Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list. "In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition. Last week I posted the another round of search engine marketing tips and yet more in the weeks before that. Check previous weeks for more ideas.

To make certain you don't miss this series of PPC tips, you might consider subscribing to my RSS feed.


Technorati:
Your Blog | PPC | pay per click | Google | Network Marketing | mlm | Dan Hollings | internet marketing | Contextual Ads | AdWords




















[Link]

FadSense for fashion with Geo Referencing! Serv…

Posted 19 months ago

FadSense for fashion with Geo Referencing! Serve up contextual ads to passersby as you stroll about town?
Fadsense: Google Adsense for Fashion Maybe it's a bit spooky thinking Google is tracking you all around town, but it sure beats having the FBI on your tail. I'm still sorting this one out in my head. Could something like this really be in our future? FadSense?

Don’t miss this: Google FadSense&#8482

As A Blogger, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for Your Blog" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!

Some of it turns out to be as basic as: How to find keywords related to your products and services. How to determine "tags" that help categorize your content. How to prepare your marketing campaign from the ground up. How to track your traffic, results, and advertising ROI (return on investment). How to write effective ads. How to create eye catching headlines for your ads. How to use the internet effectively in any marketing campaign.
My Continuing Tips To Help You With Your Blog… This week I shall continue with my PPC search engine recommendations. If you have been following (or subscribing by RSS feed) to these tips, you are aware that over the past few weeks we have hammered away with dozens of valuable tips. This week we continue. When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it. Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'… You can bid on misspellings and have very little competition on the search results page. Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can… 100 or more keyword phrases for each destination page you list in any PPC search engine.
Check back next week for the next in this series of PPC tips… Until next week, happy PPC campaigning…


Technorati:
Your Blog | PPC | pay per click | Google | FadSense | AdSense | Sneakers | Dan Hollings | internet marketing | Fashion | Contextual Ads | AdWords












[Link]

It Happened Today… After 118 Years, Google Inc…

Posted 19 months ago

It Happened Today… After 118 Years, Google Inc. Closed Its Doors.
What started as a play on the word googol, becoming the search engine everybody loved (or envied) and grew to become the "five-and-dime" of pay-per-click search engines, pulled the plug on the last server on this date in Mountain View, California. It's a story of a future time that could be soon, or beyond our horizon.

If anyone back in the late 1800's or early 1900's had been thinking ahead to the future of Woolworth Corp., it's unlikely they would have ever predicted that the famous five-and-dime would be a line item on a "Today in History" script published to millions of readers across this thing we call the internet.

Yet today, has I opened my RSS News Reader, there it was. I can recall shopping at the five-and-dime as a kid. It was the "best" store in town. Just like Google; the best. Now, its history. Perhaps the best is not good enough?

It Happened Today…
Remember "five and dime" stores? The nickname referred, for a time (until the prices went up, of course), to the price of items in some of the United States' most popular retail outlets. On this day in 1997 - After 118 years, the Woolworth Corp. closed its last 400 five-and-dime stores.

Could this happen to Google? Well, yes. If the thought of Bill Gates over throwing Google interests you, read this Fortune Magazine article: Search and Destroy. For now however, it's all fantasy thinking as the titans of search (Google, Yahoo, & Microsoft) battle it out in cyberspace.

People searching for information on the Internet are driving some of the fastest-growing profits on the Web, whetting advertisers' appetites by signaling what they want.

By typing in search terms, users are also sending advertisers a clear message about merchandise they might be interested in buying, and search providers like Google Inc. (Nasdaq:GOOG - news), Yahoo Inc. (Nasdaq:YHOO - news) and Microsoft Corp.'s (Nasdaq:MSFT - news) MSN are cashing in. (Source: Reuters 2005)

Good news for the Blogger
The Cost Per Lead using Pay-per-click is Cheap Compared To Other Ads

Your cost per click might run you 25 cents or 50 cents or so, but if the research done by Piper Jaffray & Co. is correct, the only thing that counts is the cost-per- customer and those numbers are: $8.50 for search, $20 for Yellow Pages, $50 for online display ads, $60 for e-mail and $70 for direct mail. PPC search wins hands-down.

"The market is growing fast, primarily because the ads are trackable and target people who are already interested. The medium is also inexpensive compared with television, radio, direct mail and Web banner ads. Paid-search advertising has become a do-or-die proposition," says Jeff Saville, a consumer direct marketing manager at Deckers Outdoor Corp. (Nasdaq:DECK - news)

Are there dangers or flaws in search advertising? An estimated 5 percent to 20 percent of clicks are believed to be fraudulent — the result of people clicking on ads to drive up advertiser costs or to make a profit for Web site publishers who get a cut of revenue. According to WebTrends the data suggests that 60 percent of marketers do not measure sales, leads or key actions resulting from campaigns. [This is a dangerous number because that means you are competing with people who don't know what things are truly costing them. You need to be extra analytical when going head to head with this guy.] Certain campaigns fail because they are ill-conceived or unsuited to the medium. Adding all this up, we come to two conclusions: 1) It pays to get good at pay-per-click advertising if you plan to do business online and 2) we may only have 118 years left with Google :-)

Search engine marketing strategies: Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time. Remember that people search by typing in more than one word: The 7 most used word phrases in search engines according to OneStat.com: 2 word phrases 32.58% 3 word phrase 25.61% 1 word phrases 19.02% 4 word phrases 12.83% 5 word phrases 5.64% 6 word phrases 2.32% 7 word phrases 0.98% Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes. Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords. For additional tips that might improve your pay per click ad campaign review the tips in my previous posts.

Check back next week for the next in this series of PPC tips… Until next week, happy PPC campaigning…


Technorati:
Your Blog | PPC | pay per click | Google | marketing tips | search | Woolworth | Today in history | online advertising




























[Link]

Links for 2006-09-05 [Furl]

Posted 2 years ago

The Secret Label - Music, Recordings, & Soundtracks - Law of Attraction The Secret ( thesecret.tv ) is a popular movie phenomenon. It reveals how anyone that knows 'The Secret' and applies the principles to their life can achieve the dreams they most cherish. These are not new secrets, in fact they are secrets passed through the ages from stone etchings, to scrolls, to the hidden chambers of some of the most successful figures in history. 'The Secret: Stone, Strings & Udu' is a musical tribute to this historical secret. [Link]

Links for 2005-09-29 [Furl]

Posted 3 years ago

Awesome Hurricane Katrina Storm Photos: Mississippi Mind-blowing hurricane Katrina storm photos show the beauty and frightful power of Katrina welding its wrath from the skies of Mississippi. [Link]

What's Froogle? Can people find your blog's prod…

Posted 3 years ago

What's Froogle? Can people find your blog's products or services displayed there?
As A Blogger, the first question you need to ask yourself is: "Where do customers shop?"

Consumers frequent places that are familiar Consumers frequent places that are convenient Consumers frequent places they trust Consumers frequent places with fair prices Consumers frequent places that are well advertised Froogle So what does knowing where customers shop have to do with the comparison shopping engine called Froogle? Well simply put; many people trust Google's Foogle and they are familiar with Google because it's well promoted, they've been there before and it's always convenient. While Google's Froogle doesn't price or sell anything themself, they do allow shoppers to search for good prices. Froogle has hit the consumer's nail right on its head.

It's one of the rare exceptions to the old expression, "there’s no such thing as a free lunch". At Froogle, if you're looking to marketing something, lunch is on them. It's as easy as 1-2-3.

First some interesting facts and then the various steps (below) for adding your products or services to Froogle's comparison shopping engine.

Froogle Info
Froogle is on the Google home page.
Millions of people come to Google each day, and many are actively looking for the products you're selling. Froogle connects shoppers with merchants.

You can list your products on Froogle for free.
Unlike other online shopping sites, Froogle costs nothing. There's no spending account to set up and maintain. No cost-per-click. No cost, period.

Froogle provides store ratings and product reviews.
Google’s technology scours the web to identify relevant information about listed stores and products. This information is in the form of review 'snippets' from independent ratings sites.

Froogle is forever free to merchants who wish to participate.
Upload your product info (data feed) and you'll be listed overnight. The entire system is supported by 'Sponsored Links' which are paid advertisements Froogle displays along side the regular Froogle listings.

You have a blog and a product or service, correct? Do you know if it can be added to Froogle.
Next are some helpful tips toward getting your blog's products or services added to Froogle using their data feed system:
Go to the Froogle Merchant Center and sign-in
If you do not have an account, open one and enter the merchant area.
Set-up an FTP account
Set up an FTP account so that later you can upload your 'product or service' feeds in the Froogle system.
Adjust your feed's settings
Your feed will have a filename and other parameters. You must set this up as well.
Upload your feed
After you create a feed according to Froogle's instructions you'll upload it by FTP. Check that your feed name matches the filename you chose above in Step 3.

Are you learning valuable ideas? We recommend you check out our previous blog posts for many other marketing ideas. In fact, why not add our RSS feed to your "Feed Reader" so you don't miss future trainings?


Technorati:
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Does your Blog cater to Mompreneurs? S…

Posted 3 years ago

Does your Blog cater to Mompreneurs?
DSA Statistics (Female vs Male)
Source: DSA.org
According to the most recent statistics available from the Direct Sales Association, 79.9% of people in "direct sales" are female. Even without a calculator, I can figure the boys total a paltry 20.1%. Many of the women in our industry (and customers we seek) are current or future moms. It seems natural that a new term has appeared on our horizon known as Mompreneurism.

Books by Mompreneur: Ellen H. Parlapiano Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Oprah; their mompreneurs online web site (www.mompreneursonline.com) draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll learn that they've interviewed hundreds of these "mompreneurs" working from home. Their interviews revealed that these work at home women share certain secrets for online results. Don't miss the interesting points they offer. For example, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Pat and Ellen:

Team Work. Mompreneurs® forge powerful alliances–both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives. The Control Factor. Moms start home businesses for family flexibility, so they grow their enterprises slowly and steadily to retain control over their work/family time. The 24/7 availability of the Internet lets them work when THEY want to. A Natural Niche. Cyberspace opens up a wealth of business ideas, allowing moms to tap into their talents, skills and passions to create products and services for highly targeted audiences. Perhaps you think Your Blog is a wonderful place for moms? Maybe you're hoping to attract these "mompreneurs" working from home to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial spirit?

Whatever the case, mothers managing kids and a business from home are an important niche and your internet marketing can target these moms. Moms are both a consumer and a business force to be respected and understood.

Think optimistically that your blog's product or service will be just the thing these mompreneurs are desiring? Now, let's continue (below) with more tips in our series on techniques to assure a successful PPC search engine campaign. Maybe you can get some moms clicking!

More Pay Per Click Marketing Tips Below:
Sometimes people type in web addresses in those search boxes! So bid on those if the search engine allows it: 'www.website.com', 'website.com', 'http://website.com' and every combination full or partial you think a searcher might actually type. Match up keywords with words in your ad copy. Even though a 'spa', a 'hot tub', and a 'whirlpool' might mean the same thing in your mind, if a searcher types in 'hot tub' and your listing says: "Relax and save in your new Spa", you will miss out on many interested customers. Think negative… yes, people search for herbs that can kill, plastic surgery pitfalls, mlm scams and sundry other peculiar things. Invite them to explore your related listing. Do you offer cosmetics or skin car as an alternative to plastic surgery? Is you mlm a beacon of light in a sea of seemingly dubious scams? Get creative with interest spikes in the news. 'Mad Cow' might be a great keyword for your all vegetarian product line. The 'SARS' outbreak might have generated millions of searches that your 'immunity booster' could have benefited from (just don't make any false claims). And where were all the bra ads when a gazillion people typed in 'Janet Jackson' after the 2004 Super Bowl surprise? Reaching Out to Mompreneurs Here’s one way you can be relevant and compelling in reaching out to these "mompreneurs" working from home:

MAKE IT VIRAL: Viral marketing is huge among mompreneurs. Easy-to-forward articles, mini-ebooks and cards are perfect. But low-tech solutions can be equally effective. For example, Clorox offers a new mop which includes several postcard-style coupons that let happy customers share the handy product with their friends.

For additional lead generation ideas visit:
Internet Marketing Tips for Your Blog

Are you learning valuable ideas? We recommend you check out our previous blog posts for many other marketing ideas. In fact, why not add our RSS feed to your "Feed Reader" so you don't miss future trainings?


Technorati:
Your Blog | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings |
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You have a blog and a product or service, corre…

Posted 3 years ago

You have a blog and a product or service, correct? Do you know if it can be marketed by pay per click
Perhaps the product or service offered by your blog is not widely known by consumers. This can be a positive or a negative depending on the mindset of your potential visitor. What's important in all cases, is that you provide the features and benefits that your product or service offers and focus on that at your blog. If a customer likes what you offer, they will naturally want to recommend it to others and this helps grow your business through positive word-of-mouth.

As A Blogger you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get visitors.

Can your blog's product or service be sold by pay per click or not? You've got to answer that first, right? But equally important, can you put together a campaign that generates more real buyer than cost?

Good news, the answer is: "YES!"

Search engine marketing tips: When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc. Explore variations: 'soy milk', 'soymilk', 'soy-milk' Add plurals: 'protein bar' and 'protein bars' Use abbreviations and acronyms Use US and UK spellings Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc. Over 50 tips have been published in this ongoing PPC tips series; please check our archived posts for many more helpful marketing recommendations. OK?

To make certain you don't miss this series of pay per click tips, you might consider subscribing to my RSS feed.


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Will Yahoo or Google Pay Per Click Ads Work for…

Posted 3 years ago

Will Yahoo or Google Pay Per Click Ads Work for Your Blog.
When comparing the primary pay-per-click search engines, you might be challenged to figure out which is best for you. The top two are Yahoo and Google. It's a good idea to start your search engine marketing strategy with a small budget, spreading it out over a few different search engines to experiment and see where your target market may be lurking.

A good place to start is by viewing the wonderful tutorials and flash overviews offered by Google and Yahoo. Start your exploration below, you'll find others at Google and Yahoo:

Sponsored Search
Pay-per-click Yahoo Search: Overview
http://searchmarketing.yahoo.com/rc/srch/tu_srch.php

Flash presentation explains Yahoo sponsored search.
Bids, ranks, and costs with Google AdWords: Flash Tutorial
Bids, ranks, and costs with Google AdWords
http://services.google.com/tutorial/bpr/bpr.html

Tips to improve your AdWord ranking while managing your campaign funds.
Understanding PPC Conversion Tracking: Flash Tutorial
Understanding PPC Conversion Tracking
http://services.google.com/marketing/links/cvt_tutorial

Learn which pay per click ads work and which do not.

Yahoo and Google Handle Bidding a Bit Different, Let's Look…
Sponsored ads at Yahoo Yahoo places your bid at 1 penny over your next lowest competitor. Thus, if you bid $3.00 per click, and