The Insiders Edition
Friday, April 6th, 2007"The Tao Of List Building"
The Why, What, How, & Tao of list building, where to get tools & tutorials, and the latest trend in delivering your content… [Link]
Does Your Ad Copy Pass These Pre Launch Tests?
12-point checklist spots conversion leaks in direct response ads and sales letters! [Link]
How To Use An Ancient Socratic Secret When Marketing New Ideas To A Skeptical Audience!
Selling your product or service involves marketing new ideas, more often than not. How do you enter an existing trance, and turn it into a new one? [Link]
"Are You Building The Rapport Factor Into Your Marketing Plan?"
An important variable, glossing over it can hurt you… [Link]
"What Can You Learn From This Marketing Strategy Blunder?"
After millions of dollars in market research, how did Coke miss seeing what people really wanted from their Cola? If you want a keener understanding of the reasons why people buy, or refuse to buy your product,… [Link]
"The Secret To Profitable Web Site Promotion With Pay Per Click!"
Google Adwords frustrates new comers, rewards scientific advertisers. Tell all resource reveals tips and tricks for… [Link]
What a MARVELOUS THING, The Power Of Keywords Today To Make Money!
Have you ever thought of keywords as a commodity? Something bought and sold? Could there be a supply and a demand for words? [Link]
Anatomy Of A Sales Letter!
Have you ever sat there staring at a blank page of paper or word doc., trying desperately to come up with a sales letter? Where should you turn for inspiration? Sure you can search around the net to see what strikes your fancy, and that might help to get you going. But there is just one problem. How do you know what works? The only way to know for sure, is to test. But here is a secret for you. Test things that are proven to work, and you will get to where you want to go faster. Get a proven swipe file that you can use to… [Link]
"Is Your Business Making These Lead Generation Mistakes, and Struggling To Close High Quality Sales?"
Lead generation is about the most important thing that a business-to-business seller does. Yet how often do you see solid direct response principles being leveraged in b2b? Not very often. You might even be guilty. Find out by reading this article … [Link]
Practicing Kaizen?
When I was a small boy, my Grandfather was one of the first people to buy a Toyota in our area. It was a rather unremarkable little tin box. Being full of exuberance, and prone to irrationality, as all young boys are, I propmptly took to body checking the side of it. To my amazement and shock, my slight frame put a sizable dent in the door. Flimsy, poorly designed doors were just one of its many imperfections. Thankfully I did not get too bad of a beating over my little hockey inspired indiscretion. If I had, I might not have become such an avid fan and owner of that little rattletraps progeny. What was the incredible secret that allowed the Toyota Motor Company to leverage this little tin box into a hugely profitable North American business within just a short period of time? And how can you use this very same secret to make your marketing efforts profoundly more profitable? [Link]
Profitable Advertising Campaigns, GUARANTEED!
Welcome back to Insiders Edition. This week I am indulging myself by asking you to take a journey back to the year 1896, and a story that I hope will inspire you to look at your next advertising campaign in a way that might seem strange, but that will ensure your profitability! [Link]
"How To Make Your Pricing Strategy Virtually Perfect!"
Price too low, and you could be leaving money on the table, or even scaring off value conscious buyers. Price too high and you are missing sales. Visit this page for pricing tips and tools that can dramatically improve your profitability… [Link]
SPIN, Relevant To Both Salesmanship and Advertising!
How do successful salespeople make their prospects want what they are selling, and how can you use this technique in advertising too? [Link]
The Power Of Consumer Opinion, And How To Profit From It!
Can surveys be relied upon to betray consumer opinion, or is response the only reliable indicator? [Link]
How To Use Postcard Marketing To Cut Through The Clutter!
Why Do Some People Almost Always Get Their Mail Read? Postcard marketing is a unique way to drive traffic to your website. Once these visitors get there, are they likely to respond favorably? [Link]
Email Marketing and Follow Up That Drives Increased Sales and Profits - Find Out How!
What is the most personal medium of expression online, and why is it the most profitable place to focus your attention? [Link]
What Makes A Winning Advertising Idea?
If you want response, you need to stimulate both right and left brain activity in your prospects. Where will you begin? [Link]
Product Positioning, 4 Differentiation Tips!
How do you use product positioning to differentiate your business, even if you feel there is nothing unique about what you are selling? [Link]
Is Your Website Direct Marketing?
Do not make the mistake of under delivering when it comes to providing sales information on the web. Give people a choice about how much information they want to read before making a decision. They can always skim and skip over what they do not need. But they are not likely to go to the trouble of tracking you down to get their questions answered. [Link]
Long Copy Secrets, Keys To Mental Engagement
Here is a cool tip from Robert Collier that will help you to get more people to finish reading your sales letters and emails. [Link]
3 Steps To Online Marketing Competence
How do you actualize marketing knowledge? [Link]
What Are People Buying Online?
Contrary to popular opinion, selling online boils down to some time tested basics, all too often forgotten… [Link]
3 Copywriting Tips - How To Edit For Mass Appeal!
Here is a way to edit your copy so it clicks with more of the people who visit your website. [Link]
When Writing Ads - Remember The Mind Thinks In Pictures!
A website is one of the most powerful mediums of advertising expression. You have ultimate freedom and flexibility to create powerful sales messages using both words and pictures. But is a picture really worth a thousand words? [Link]